Why Is Becoming More Sustainable Good for Business?

Why Is Becoming More Sustainable Good for Business?
Why is becoming more sustainable good for business? Image link: https://en.wikipedia.org/wiki/YMCA
C O N T E N T S:


  • These consumers prefer to spend their money on brands that preach pro-social messages, apply sustainable manufacturing practices and exercise ethical business standards.(More…)


  • Watch for companies to increasingly leverage Internet of Things (IOT) solutions to improve business operations, and at the same time, make dramatic sustainability gains.(More…)
  • To that end, the Sustainability Initiative is working to convene an MIT power summit to help utility leaders figure out business models and policies that will allow energy companies to thrive while producing cleaner energy, Jay said.(More…)



These consumers prefer to spend their money on brands that preach pro-social messages, apply sustainable manufacturing practices and exercise ethical business standards. [1] A sustainable brand is one that has successfully integrated environmental, economic and social issues into its business operations. [1] Practicing sustainable ecommerce, and thereby improving both their company?s environmental credentials–and public image–has been proven to be a sound business decision. [2] Corporate Social Responsibility (CSR) is a business approach that contributes to sustainable development by delivering economic, social and environmental benefits for all stakeholders. [3] Is “sustainable consumption” an oxymoron? The World Business Council for Sustainable Development doesn?t think so, calling on businesses to “abandon the existing consumption paradigm” and move toward “transformations in mainstream lifestyles and consumption patterns.” 10 Several businesses and activists have sought to put such an idea into practical use. [4] Instead of waiting for a market shift to create incentives for sustainable practices, companies are creating those shifts to enable new forms of business sustainability. [4] Therefore, companies adopting sustainable business models are not making changes at the risk of their viability but for the sake of their viability. [5]

By making sustainable efforts part of your company mission, you are making a commitment to sustainability becoming an integral part of your bottom line. [3] Organizations should be shifting their efforts to sustainable business development because it?s the path to a successful future. [5] An eco-friendly business, or “green business” is one that demonstrates a commitment to an environmentally sustainable future. [6] These companies will follow the lead of trailblazers like Tesla, which envisioned a long-term global need for sustainable vehicles and energy, adopted a mission to “accelerate the world’s transition to sustainable energy” and built a business model to meet that aspiration. [7] Most industries fall somewhere in between–where there’s plenty of improvement to be made in the core, but reinvention is still required to become truly sustainable and ensure a resilient, long-term business model. [7] They are pursuing the next practices that will allow them to achieve step changes in their business while helping to deliver a truly sustainable next economy. [7] Interface, the world’s largest modular carpet manufacturer, set an ambition in 1994 to turn a petroleum-intensive business into the first environmentally sustainable, and ultimately restorative, company. [7] A World Business Council for Sustainable Development (WBCSD) report released at last month?s World Economic Forum identifies three types of circular innovation: process, product, and business model. [8]

Business will play a leading role in the achievement, or failure, of this SDG. Fortunately, more and more companies are becoming mindful of how they impact, and are impacted by, the wider world. [8] Many of us are aware of the important water security issues facing California and other parts of the country, and recognize that reducing water use is becoming more important to be a responsible business and good neighbor in the community. [9] By sourcing more local, organic and healthy ingredients, restaurants can reduce the social and environmental impacts of doing business while also appealing to a new demographic of customers that are becoming more conscious about their food choices. [9]

Vail, Colorado, a popular mountain resort town, is in the process of becoming the first certified sustainable destination in the U.S. “We are doing a lot of great work, but we want to compare ourselves against the world – we wanted to be leaders,” environmental sustainability manager Kristen Bertuglia told CNBC recently. [10] As the recent BSR Report: The Future of Sustainable Business stated: “Business as usual won?t get the job done — and sustainability as usual won?t suffice. [11] When this is combined with a commitment to business provision and development through the auspices of the Prague Convention Bureau, and its commitment to being a green city – as evidenced in the Prague Green City Guide – it nestles into top spot for sustainable business tourism, alongside other pioneering cities such as Vienna and Berlin. [11] By using sustainable business practices — which MIT Sloan professor Jason Jay defines as “finding ways to align creating business value with creating value for society and the environment” — a program called Clean by Design developed guidelines that saved 33 Chinese mills 3 million tons of water, 61,000 tons of coal, and $14.7 million. [12] The key for industries adopting sustainable business practices is to focus on issues strategically important to them. [12] SB newsletters will help you create and maintain your company’s competitive edge by adopting smarter, more sustainable business strategies and practices. [8] Part of choosing a destination for sustainable business travel is ensuring your attendees – whether they be your clients or employees – have access to sustainable, enjoyable and enriching opportunities and activities “out of the office? or away from the meeting rooms. [11]

Improve public relations with your sustainable business by becoming attractive to Earth-conscious consumers and raising your brand?s value. [13] A survey by the Natural Marketing Institute reported that 58 percent of U.S. consumers consider a company’s impact on the environment when making purchase decisions and are more likely to do business with those that follow sustainable practices. [14] While the Sustainable Development Goals (SDGs) were designed for and approved by governments, they also constitute a global framework for measuring business contributions to society – how companies can “win with purpose?. [15]

Implementing environmentally friendly practices is becoming more and more essential for success in today’s event and meeting business. [14]

By becoming more sustainable, Unilever made employees feel part of a larger story and increased their engagement with the company overall. [16] When prioritized, becoming a more sustainable company can become a unifying factor for your entire workforce while also benefiting your larger community and your bottom line. [17]

Even more importantly, this progression to a more sustainable business demands an increasing “green collar” workforce, both within the primary companies, as well as within their supply chain. [18] A sustainable business will implement changes that reduce emissions, improve air quality, and identify products that reduce concerns about health and safety liability. [13] Plenty! Regardless of your industry, adopting sustainable business practices can improve your bottom line–in both the traditional and the environmental sense. [13] From saving money and promoting public health to improving public relations, the benefits of building a sustainable business might surprise you. [13]

With the support of a USDA Rural Development grant, young local sustainability professionals (a.k.a. Hotshots) were selected, trained and mentored, and coordinated to provide training and technical assistance to businesses interested in becoming more environmentally, socially and economically sustainable and being recognized by Teton County Integrated Solid Waste & Recycling as a Reduce, Reuse, & Recycle (RRR) Business Leader and TripAdvisor as a Green Leader. [19] Colleges offering MBAs with a targeted focus on “sustainability” or “sustainable business” include Bard College in Annandale-on-Hudson, New York; San Francisco State University ; Antioch University New England in Keene, New Hampshire; and Clark University in Worcester, Massachusetts. [20] How can you begin changing the way you do business? What choices can you make to be more sustainable? Before you can make big changes to the way you a re planning events and doing business, you need to make a plan. [21] We believe that sustainable and equitable growth for the benefit of all stakeholders is the only acceptable business model. [22] Ethical production is in place, but sustainable fashion still remains a paradox until new business models are in place, which convince consumers to buy less and choosing better quality items that are made as ethically as possible. [23]

We integrate sustainable practices across our business with an eye on using resources responsibly and maintaining healthy, vibrant communities. [24] Andrea Green attended Presidio?s first Executive Graduate Program in Sustainable Business Management back in 2008. [20]

Sustainable Business Strategy is for individuals who work at for-profit organizations who are interested in learning how business can effect change, and in becoming a purpose-driven business leader. [25] The shift toward sustainable farming is unrelenting, but many agricultural companies have not made it central to their business model. [26] While some companies are innovating and paying more attention to sustainable practices, most are still lagging behind and have not made sustainable farming an essential element of their fundamental business activities. [26] The ” Become a Sustainable Business Change Agent ” course aims to help companies be more efficient and teach professionals what creating a better workplace for employees looks like. [27] They can play a larger role in sustainable farming, become knowledge partners with their customers, and make sustainable farming an integral element of their core business. [26] Aron Cramer, from BSR, adds that market transformation needs to focus on “basic purpose, alignment with social expectations and needs” and that “the good news for all of us dedicated to sustainable business is that today?s fast-changing world means that we are pushing on an open door.” [28]

There?s a reason these terms are sequenced this way: becoming more sustainable starts with using less. [29]


Watch for companies to increasingly leverage Internet of Things (IOT) solutions to improve business operations, and at the same time, make dramatic sustainability gains. [30] Even as smaller companies make gains through the wider availability of sustainable products and services at competitive prices as well as from scalable cloud-based technologies that can help them improve operational efficiencies and improve their overall sustainability performance, they may still fall behind. [30] As businesses are interested in incorporating sustainability into their businesses, they will invest their time and money to experiment and innovate best methods of attaining their sustainable goals. [30]

Survey results continue to show that consumers support sustainable goods and services in principle, but are much less willing to pay extra to support those products. [30] Look for producers to continue to find innovative ways to offer sustainable goods at pricing comparable to conventional items. [30]

Using environmentally friendly sourcing– The environmental impact of any ecommerce product extends far beyond the actual product itself, and online companies that choose to support and utilize fair trade practices and programs (that promote sustainable ecommerce) can greatly enhance their green credentials with customers, while minimizing their business? environmental impact. [2] Today, more than 90 percent of CEOs state that sustainability is important to their company?s success, and companies develop sustainability strategies, market sustainable products and services, create positions such as chief sustainability officer, and publish sustainability reports for consumers, investors, activists, and the public at large. [4] According to Nielsen?s 2015 Global Corporate Sustainability Report, 66% of consumers would spend more on a product if it came from a sustainable brand. [1]

Real sustainability is a property of a system. 7 For example, the notion of an energy company installing a wind farm and calling itself sustainable makes no empirical sense. [4] It is more sustainable for such companies to first recognize that being energy efficient is important for its long term growth, identify its energy efficiency needs, develop or recruit in-house talent accordingly, plan the implementation, set aside budgets, and then roll out. [31]

Transforming eCommerce businesses into environmentally friendly companies need not require major alterations to a company?s operations; in fact, with a few simple packaging tweaks, you can begin to realize the benefits of being an environmentally friendly business. [2] The fact is there are numerous, and often simple, ways that ecommerce businesses can work towards achieving their green goals and realize the benefits of being an environmentally friendly business. [2]

States like California and Florida have tax and grant benefits for companies that commit to green business, and certifications, like the B Corporation Certification, are part of a growing international trend committed to harnessing the power of business for good. [3] One of the most commonly accepted concepts of merging good business practices with environmentally sensitive operations is the idea of sustainability. [2] Corporates must realize that sustainability is not just about Corporate Social Responsibility (CSR) and protecting the environment, it also includes ensuring energy efficiency, risk management, social development, reputation management, financial sustainability, adequate due diligence on new investments, business diversification, employee protection, sustainability reporting, and much more. [31] The definition of sustainability in business evolved quickly — the topic in executive suites now covers a wide range of issues that address how a company navigates environmental and social challenges. [32] Surveys show that 88 percent of business school students think that learning about social and environmental issues in business is a priority, and 67 percent want to incorporate environmental sustainability into their future jobs. [4] At the Harvard Business School, an immensely popular course called “Reexamining Capitalism” explores “the evolution, power, and limitations of our current capitalist systems” and “how the “rules of the game? by which capitalism is structured should change” to address the social and environmental issues of our day. [4]

On the 364 calendar days that are not Earth Day, it?s understandable that in the fiercely competitive, complex world of online business, environmental issues may not always be top of mind for ecommerce companies. [2] To meet ever-rising expectations, and drive business value, companies will set more and more aggressive sustainability goals. [32] In this way, sustainability becomes much like any other business threat, where market expectations change and technological developments advance, leaving certain industries to adapt or face demise while others rise to fill their place. [4] It is critical for a company to incorporate sustainability within its business model itself. [31] Industrial and consumer products company Ricoh has concluded that by 2050, there will be an insufficient supply of many reasonably priced raw materials to support its manufacturing needs. As a result, the company is revising its business model using life-cycle analysis as the basis for decision making and establishing a series of what it calls “Resource Smart Solutions” for product design and manufacturing, reuse, collection, maintenance, and materials recovery. [4] Even for those who can?t alter every component of their business model, there are eco-friendly changes that virtually every company can make to diminish their negative impact. [5] The reality is that many companies still lack the drive to make significant changes to their business model. [5] Therefore, companies can remain agnostic about the science of particular issues (such as climate change) but still recognize their importance as business concerns. [4] Market transformation calls for optimizing supply-chain logistics to reduce risks from numerous factors such as disruptions due to increased storm severity caused by climate change; current and future resource availability and price volatility; accelerating emissions and concerns for public health and the environment; and the future resilience of business and civil society. [4] For businesses, especially the rapidly growing global ecommerce market, “going green” and practicing environmentally-friendly business operations, has the potential to achieve multiple goals: protect the environment, promote a positive corporate image, and boost their fiscal bottom line. [2] This is the tension for businesses: historically green approaches to business development have been paired with the perception that they will not be as profitable as they would be otherwise; businesses? profitability will suffer because they will have to divert funds to the more costly, more eco-friendly practices. [5] Although there is often a bit of money to be spent establishing green business procedures, it saves a lot of money over time. [33] Corporations rethink their business strategies to play a stronger role in guiding the sustainability of the systems of which they are a part. [4] A group of high -profile business leaders offered their thoughts on the sustainability agenda right here at HBR (I am also an adviser to that effort). [32] Here?s more on that, plus nine additional developments business leaders need to pay attention to. [32] This does not mean that only business can generate solutions, but with its unmatched powers of ideation, production, and distribution, business is best positioned to bring the change we need at the scale we need it. [4] Shared value is aimed at redefining capitalism by arguing that the competitiveness of a company is closely tied to the health of the communities in which it is embedded. 12 Conscious capitalism is a model of business that serves the interests of all major stakeholders–customers, employees, investors, communities, suppliers, and the environment. [4] This has become perfect fodder for poor planning, hurried business decisions, employee dissatisfaction, and ultimately a potential boom-and-bust scenario for the company. [31]

Once again, the choice of using recycled materials emerges as simply making good business sense. [2] While business sustainability has been going mainstream, the world has witnessed unprecedented human impacts on the natural environment that threaten the viability of life on Earth. [4] The first phase of business sustainability, what we at the University of Michigan?s Erb Institute call “enterprise integration,” is founded on a model of business responding to market shifts to increase competitive positioning by integrating sustainability into preexisting business considerations. [4] By contrast, the next phase of business sustainability, what we call “market transformation,” is founded on a model of business transforming the market. [4] It demands new conceptions of corporate purpose, notions of consumption, and models and metrics of business success. [4] There are many benefits of being an environmentally friendly business. [2] To understand the benefits of a business going green we must first understand what that term means. [33] When it comes down to it the benefits of going green for a business, the benefits far outweigh any negatives. [33] A business going green makes customers feel that it is a trustworthy business. [33] Changing the way we do business is essential to addressing the challenges of environmental degradation. [4] Instead of tinkering around the edges of the market with new products and services, business must now transform it. [4] To meet this demand, the percentage of business schools that require students to take a course dedicated to business and society increased from 34 percent in 2001 to 79 percent in 2011, and specific academic programs on business sustainability can now be found in 46 percent of the top 100 U.S. master of business administration (MBA) programs. [4] Larry Fink, the CEO of BlackRock (with $6 trillion in assets under its management) asked business leaders to focus on “long-term value creation” in his third annual letter to S&P 500 CEOs. [32] Unilever is the consensus corporate leader on managing sustainability for business and societal value. [32]

Following the environmental mantra of “reduce, reuse, recycle”, a burgeoning number of online businesses are turning to sustainable ecommerce practices to both “do the right thing” (environmentally) and boost their company?s bottom line. [2] As I?ve discovered in my work branding sustainable businesses, focusing on the environmental side is a good place to start. [1] The report does make it painfully clear that a single organization can have a serious impact on the environment, and that is why businesses who haven?t already should be quick to adopt sustainable methods of development. [5] Where once only a select few, already prosperous companies were making sustainable choices, now all businesses have access to better procedures. [5] The communications marketplace has been losing the battle to maintain the sanctity of this concept as companies, activists and others throw the word “sustainable” around to refer solely to environmental issues. [1]

Using sustainable suppliers and materials– For example, packaging that is made from recycled materials and obtained through sustainable harvesting methods can have enormous impact on foresting and can bolster the green credentials and positive public image of your ecommerce company. [2] To be sustainable, a company needs to develop the capacity within itself to continuously identify the factors affecting its holistic growth in the long term, build knowledge and skill set on how to counter the adverse factors, and roll out the changes within itself in a self sufficient manner. [31] Positive results from being a sustainable company can only be achieved when the company’s objective is not PR, but a genuine desire to achieve its own authentic and holistic growth trajectory keeping in mind the mid and long term. [31]

Electrical transportation is another area businesses are finding ways to make better and more sustainable choices. [34] Millennials are 28% more likely than the general population to say they will pay 20% more for products that are made in an environmentally friendly and sustainable way, according to NMI. Likewise, they are 22% more likely to say they will pay 20% more for products which are Fair Trade Certified, French said. [35] Today, consumers can buy sustainable products, stay in sustainable hotels, eat sustainable foods, and use sustainable cleaning products. [4] In 2013, Nielsen surveyed 30,000 consumers and 42 percent of those consumers in North America agree they would pay more for products from sustainable sources. [33]

A more sustainable energy system incorporates the whole grid, encompassing generation, transmission, distribution, use, and mobility. [4] All those ecommerce transactions, both at home and abroad, have the potential for dramatic environmental impact; in response to that fact, the notion of “sustainable ecommerce” has also grown in popularity in recent years, as retailers, distributors and others scramble to minimize the potential negative environmental impact of all those online transactions. [2]

To be clear, for ecommerce companies, the option of going green is rapidly becoming less of a choice and more of a necessity if they want to prosper. [2]

To that end, the Sustainability Initiative is working to convene an MIT power summit to help utility leaders figure out business models and policies that will allow energy companies to thrive while producing cleaner energy, Jay said. [12] When Bain & Company surveyed 297 global companies, 81% said sustainability is more important to their business today than it was five years ago, and 85% believe that it will be even more important in five years. [7] A business destination where history and culture meet modernism and exceptional technology; a city with its finger on the pulse of commerce, business success and sustainability – is this possible in one location? Prague has undergone radical change over the last two decades, paired with preservation of a rich and intriguing cultural and environmental heritage. [11] Whatever your taste, you can always be sure to stay and dine in Prague whilst visiting on business without compromising your organisational sustainability and CSR objectives. [11] In retail, for example, leaders will follow both tracks, continuing to focus on improving the sustainability of their operations and products while simultaneously investigating alternative business models to improve resource consumption. [7] Examples of business model innovation are available in the WRI report and include collaborative consumption and selling services rather than products. [8] It has since been exploring radical product innovations and business model changes to help it achieve its “Mission Zero” by 2020. [7] Consumers want to buy products from companies that use socially responsible business practices. [36] Such advances support a mindset shift that empowers companies to invest in a future where better business practices lead to improved social and environmental outcomes. [7]

Advertising agency specializing in green business: With all the new green businesses and initiatives forming, they?re going to need someone to know how to bring all the good they’re doing to a large audience. [6] At the other extreme, companies engaging in environmentally or socially detrimental activities need to seriously pursue reinvention or prepare to manage a decline in business, as they will be a target for disruption or regulatory action. [7] Companies can accrue significant business benefits by making giant leaps toward sustainability–what we call “next practices.” [7] Companies looking to engage further have many resources at their disposal, such as the SDG Compass, the WBCSD?s SDG business hub, and the Global Reporting Initiative ?s reporting guidance on the SDGs. [8] There are numerous frameworks that can be used to help guide your business in continual improvement including B Lab?s B Impact Assessment used for B Corp certification and the Global Reporting Initiative (GRI) framework. [9]

Mike Barry, M&S’s chief sustainability officer, describes the types of new business models that it considers radical shifts: producing closed-loop clothing (using recycled and recyclable fibers) and offering personalized wellness diets based on customers’ DNA profiles. [7] Sustainability is a very broad term, but it essentially all boils down to this: can the business survive the future: can the business sustain itself. [37] A new landmark study on the business case for reducing waste has shown that in 1,200 business sites across 17 countries and 700 companies that have implemented food loss and waste reduction programs, 99% of them earned a positive return on investment. [9] Hundreds of business, from high-end hotels to plumbing companies, collaborated to make the town more eco-friendly. [10] An example of an unsustainable company would be an electricity company refusing to invest in renewable energy and staying with the current business model of buying cheap coal to burn. [37] Greenhouse gas emissions are associated with many different aspects of a restaurant business from electricity, propane, and natural gas used in operations, to fuel used in employee commuting and embedded energy in supply chain activities. [9] This will include metrics such as energy use, water use, GHG emissions, waste etc. Ideally, this metrics system will be updated regularly so the business can identify trends and opportunities for improvement. [9] Prague is enticing as a business destination because you can make use of exceptional and first-class services at a reasonable cost. [11] Known as the “City of a Hundred Spires?, the depth of history, architectural richness, business diversity and lush green space make Prague an incredible city to visit, whatever the reason. [11] Again, as with mid-size facilities, Prague has a wealth of options available depending on the needs of your business. [11] As planning for the HLPF accelerates, it is clear that business and government need to raise their ambition levels on responsible consumption and production. [8] Attention is particularly needed on limiting consumption through business model innovation. [8] SDG 12 cannot be met if business models continue to rely on increasing consumption. [8]

SB events are designed to inspire, engage and equip business professionals to fully leverage environmental and social innovation to drive business and brand value. [8] This includes all groups of people that affect, or are affected by, the business including employees, suppliers, customers, community members, local non-profits, government and others. [9] Use indicators specific to your business such as data per customer or per square foot of building space. [9] These small and medium enterprises (SMEs) do not have the money needed to adapt to the new business realities. [36] These companies will focus on improving the sustainability of their core business and spend less time on business reinvention. [7] Leaders will use advanced technology to intensify their sustainability efforts, redefine what value creation means for their enterprise and reinvent their core business, if necessary–all while trying to avoid common pitfalls. [7] What Prague offers above and beyond being a desirable destination for business professionals is the fact that it is home to perhaps one of Europe’s most thriving, authentic sustainability movements. [11]

Things are changing. 2017 saw Prague join the Global Sustainability Index (GDS-Index); the “Rolls-Royce” standard of sustainable meetings. [11] Going green is very much an established part of life in Prague and it stands to good reason that businesses should seriously be considering such an organically green city for their sustainable MICE tourism purposes. [11] On many levels, it has made sense for Prague to step up its A-game when it came to its sustainable businesses destination offer. [11]

Solar panel installation: Install solar panels for sustainable energy in homes or businesses. [6] “Companies continued to ratchet up their commitments and achievements on renewable energy, greenhouse gas emissions, sustainable supply chains, water and land stewardship, the circular economy, and other aspects of a sustainable enterprise,” according to GreenBiz. [6] Companies that take the leap from best practice to next practice will lead the shift to a sustainable world–and gain competitive advantage in doing so. [7] Without them, companies cannot confidently determine how much production and consumption of their products is sustainable. [8] About three in four Millennials (74 percent) and Generation Z consumers (72 percent) are willing to pay more for sustainable products and services, according to The Nielsen Company. [9] They will make “sustainable” irresistible for consumers and perform on-the-ground work to achieve system changes at scale. [7] Make no mistake about it: Prague is at the very forefront of the kind of sustainable change the world needs right now. [11]

Urban garden planning: Landscape eco-friendly, sustainable gardens for families and businesses to feed themselves. [6] Many companies in the petrochemical-intensive shoe industry are exploring more sustainable materials options: Adidas sold over 1 million pairs of shoes made with ocean plastic in 2017, combining an environmentally friendly proposition with desirable design and performance. [7] These will help companies achieve truly sustainable production. [8] Leading companies will envision their future in a truly sustainable economy and craft an objective to fit that vision. [7]

Today, the most commonly cited barrier to success is low customer willingness to pay for sustainable goods. [7] “This project enables the Moken to?generate benefits including job development, educational culture exchange, Andaman client relations manager Lindsey Reding told CNBC. By creating sustainable tourism, the Moken can “remain within their community and strengthens their cultural heritage,” Reding added. [10] Wind power development: Build wind farms that produce sustainable energy. [6]

Green architecture: Design new homes using sustainable methods. [6] SDG 12, for example, would benefit from MSIs to raise awareness, establish certifications, and develop monitoring mechanisms on sustainable consumption. [8] A supply chain sustainability engagement program can help address issues in the supply chain by collecting information on the current practices of the company?s significant suppliers, and then working with those suppliers to help them implement more sustainable practices and understand the benefits. [9] Companies are also explicitly encouraged to adopt sustainable practices and report on their sustainability activities. [8]

Within the restaurants, sustainable practices will benefit a business?s bottom line by reducing operating costs. [9]

Programs focus on nature conservation, but also human rights and sustainable development, in a way that spurs “meaningful, educational and memorable experiences for both the guest and the host,” Reding said. [10]

Plant delivery service: Start an eco-friendly small business that sources and deliver plants to people or businesses that will help clean the air around them. [6] Hopefully, these eco-friendly small business ideas have you excited about the possibilities–not only for profit but the pleasure of running a business that helps people lead greener lives and combining what you do with what you believe in. [6] Green remodeling: Perfect eco-friendly small business for the handy entrepreneur. [6] Start an eco-friendly small business that serves to regularly clean air ducts to reduce energy consumption. [6] If you?re thinking of starting an eco-friendly small business, you can at least do your part to start an environmentally conscious business. [6] Give bicycle tours: This is a great eco-friendly small business idea for bicycle enthusiasts! Bike tours in your city are way more environmentally friendly than big ole bus tours or long joy rides. [6]

Companies that move the needle to the next economy will need to pursue two tracks–simultaneously improving and starting to reinvent their core business. [7] Three of those stages address core business improvement: reduction of waste and energy, integrating that approach into the business, and improving employee and customer engagement. [7]

Business leaders are increasingly finding out that CSR matters – not just for the greater good of our planet – but for business success and bottom line results too. [11]

You may be wondering, what is a green business? Green products and services directly reduce the environmental impact when compared to other products and services– sustainability is a broader concept. [13] Most notably, these sustainability goals emphasize the need for more “green collar” employees, well-versed in environmentally-friendly business practices. [18] A business impacts communities and resources, so taking these steps to sustainability is in the best interests of the environment, the business owner and the consumer. [13] Internalize the idea that sustainability within your business means managing your triple bottom line: your financial, social and environmental impacts, obligations and opportunities. [13] Framing sustainability issues in the business parlance of risks and opportunities is one way to promote action. [38] The increased demand for supply chain accountability from global brands is also helping push sustainability onto business agendas in Thailand, Slater said. [38] Supply chain sustainability is increasingly understood to be a core generator of business value while providing meaningful contributions to companies? reputations and brands. [15] The moment business leaders begin to reframe sustainability, from a problem to an opportunity, they unlock a new flow of ideas. [16] If you want to meaningfully reduce waste and energy consumption, you?ll need to innovate, whether you?re a start-up or a thriving business. [13] As well as being able to load content faster than ever before, you’ll now find it’s much easier to find all the content you need about the Asian business world. [38] Another way this goal impacts Walmart’s business practices is in its encouragement of CFLs. [18] Governments are increasingly providing both positive and negative incentives to support domestic production and consumption, which can accelerate inclusive business development. [15] A business sustainability plan is simply something an organization develops to achieve goals that create financial, societal and environmental sustainability. [13] We?re using renewable energy more and more to operate our business. [39] He chairs the MIT IDEAS program for cross-sector innovation, which helps leaders from business, government, civil society innovate at the whole-system level. [16]

Small businesses can easily scale these practices and implement them in their own organizations through a small business sustainability plan. [13] From installing ENERGY STAR products and appliances to using LED light bulbs and automatic taps, if you reduce waste, you will increase your business?s efficiency, potentially save money on energy and contribute to overall small business sustainability. [13] You can use green language in your small business sustainability plan and campaign using green goals to measure your total sustainability success. [13]

Use your resources wisely! There are many guides out there that offer suggestions on sustainability as well as renewable and sustainable energy. [13] Being named as one of the most sustainable companies in the world aligns with our commitment to positively impact people, society, and the planet through our corporate social responsibility (CSR) efforts. [39] Walmart has evaluated jewelry suppliers in order to ensure that precious metals are traceable (that is, they are being mined by socially responsible and/or fair trade companies), as well as to encourage more sustainable packaging and transportation. [18] What does this all mean for you, as a consumer or potential “green collar” employee? Well it shows that even big box retails that often receive corporate criticism, like Walmart, are steadily moving towards being more sustainable. [18] In 2013, the industry took a giant step in the right direction when the Events Industry Council’s Accepted Practices Exchange (APEX) and ASTM International, in collaboration with the Green Meeting Industry Council, released their standards for sustainable meetings. [14] They put people (sustainable development leaders) and practices (such as recycling and supply chain management) behind their efforts. [16]

Just take it from the many companies around the world that generate at least $1 billion a year in revenue from sustainable products or services. [13] Consumer-focused companies from Unilever to McDonald?s Corp. have invested more in sustainable sourcing as customers increasingly look for those credentials before spending their dollars. [40] “Being sustainable and responsible for the environment is part of the DNA of IACC members,” said Kate Bacon, IACC Customer Relations and Events Manager. [14] Many exciting announcements were shared today at the World Economic Forum in Davos, Switzerland, and one that we are very honored to be a part of is being ranked on the 2018 Global 100 Most Sustainable Corporations in the World index. [39]

By introducing a “Great Value” (Walmart brand) CFL, and prominently displaying CFLs in stores nationwide, Walmart shows its commitment to helping consumers be sustainable as well. [18] The company has announced it is using more sustainable cocoa in its Kisses. [40]

They have captured unprecedented global attention since their 2015 launch and have been a powerful catalyst for governments and businesses to put sustainable development on their agendas. [38] Venues are finding that initiating sustainable practices is as good for the bottom line as it is for the planet. [14] “Little changes have big wins,” said Svensson, describing how this initiative can inspire many consumers to incorporate sustainable practices into their own lives. [38]

Social benefits include better employee health and well-being; improved image in the local community; becoming a positive contributor to the sustainability of the planet; and improving the quality of life for future generations. [14] In a world where most sustainability reports are mere PR activities, with very little connection to the core business of the respective company, that is a remarkable stance. [16] At this stage, a company begins to link sustainability to more than just one element of its core business. [16]

Though these companies remain profitable, they transform the core business in ways that magnify positive impact. [16] You want to refocus your core business in ways that make it a force for good, not destruction. [16]

If you?re ready to develop your small business sustainability plan, we?re here to help! With these five steps to sustainability based on going above and beyond mere regulatory compliance, you?ll be equipped to make your business more up to date and efficient. [13] This will help you identify opportunities for more small business sustainability. [13]

Katie Kross, managing director at the Center for Energy, Development, and the Global Environment (EDGE) at Duke?s Fuqua School of Business, said, “Students who complete these degrees are particularly well suited for sustainability careers because they have a solid MBA skillset (finance, accounting, marketing, strategy, operations, etc.) as well as deep subject matter expertise in environmental science and policy. [20] Duke?s Fuqua School of Business offers both an MBA Concentration in Energy & Environment and a three-year joint MBA/Master of Environmental Management degree. [20]

A Canadian organization, the Institute for Green Business Certification provides certification and promotion for businesses that meet environmental standards, including compliance with environmental regulations and implementation of measures to save energy. [41] Green America is a nationwide organization certifying companies that use business as a tool for positive social change and that employ environmentally responsible processes. [41] MBAs with a concentration in sustainability — often called “green MBAs” — are unique in that they focus specifically on the intersection of sustainability and business success and ethics, using the well-trodden framework of a conventional Master of Business Administration to advance sustainability principles. [20] More and more, people such as Zuhlsdorf are turning to sustainability MBA programs to further their education, mixing the trusted coursework of a traditional business degree with cutting-edge information on environmental stewardship. [20] Any business school that is not infusing sustainability throughout their program is doing a disservice to their students. [20] Your budget may not allow you to pick 2 or 3 areas but don?t let that stop you! Making just one change to any of the above groups will kick-start the sustainability levels in your business. [21] Every day a new app is being developed and changes are being made to the way we do business. [21] Businesses that operate or do business in the U.S. and have five or more employees are eligible to apply. [41] We have strong governance structures to help us deliver our Plan and realise the benefits for our business. [22]

The Company helped create the Global Roundtable for Sustainable Beef and plays a big part in supporting the local roundtables and groups working on beef sustainability around the world.” [42] Since the release of our global commitment to sustainable beef in 2014, we?ve released a Beef Sustainability Report (pdf, 19.8MB), which sets out our strategy, aims and achievements so far. [42]

Across McDonald?s biggest beef sourcing regions, our goal is to promote beef sustainability programs that take sustainable farming practices to scale. [42] McDonald?s sustainable beef club program in the UK and Ireland demonstrated significant greenhouse gas emission reductions by working with beef farmers on animal health and nutrition, breeding strategies and soil management practices between 2008 and 2014. [42]

A handful of MBA programs focus specifically on global issues, including Colorado State University (“Global Social and Sustainable Enterprise”) and Cornell University (“Sustainable Global Enterprise”). [20]

The sustainable event trend opens up the door for event planners and businesses to change the way we operate. [21] Sustainable events are one of our top choices for 2018 Event Trends.The sustainable event trend is continuing to grow with no signs of stopping so it?s time to get on board! Many businesses and event planners have already begun brainstorming how to implement ways they can make their events environmentally friendly. [21]

We are now working with a pilot group of farmers to understand how we can more effectively use farm data to benchmark key sustainability metrics including carbon through the Sustainable Beef Network. [42] As a founding member of the U.S. Roundtable for Sustainable Beef, we are working to advance beef sustainability through industry engagement, collaboration with ranchers and the full value chain, support for scientific inquiry and recognition of ranchers leading on sustainability. [42]

Even a few small lifestyle changes can make a big difference for planet, so we offer products, services and incentives that make it easier for guests and team members to incorporate more sustainable choices into their lives. [24] We’re committed to using resources responsibly and designing our operations, products and services to be sustainable and circular. [24] Consumers say they want sustainable products, but they are buying mostly not so green products. [23] “How do we change something as big as a music festival or corporate event to become sustainable? ” We are going over a variety of ideas that you can implement to go green and jump on the sustainable event trend. [21] As a state licensed mechanical engineer in the HVAC/Plumbing consulting industry for building systems, I take contention with the LEED being associated with a “legit? sustainable (read: green) certification. [41] What does it even mean to be “sustainable”? Well, being sustainable means that you are making changes to avoid the depletion of natural resources. [21] What environmental impacts can you begin to make more sustainable? Are there ways you can immediately start implementing some changes? Below is a list of a few ideas you can focus on to create more sustainable events. [21] Studies show that if you list all the ways a product is sustainable you will fail. [23] What are some other ways to use the digital world to become sustainable? We?re in the middle of the tech age. [21] We?re one of the world?s biggest buyers of beef, so – although we don?t own farms or rear animals directly – it?s no surprise that we take seriously our responsibility to help lead the industry toward more sustainable production practices. [42] “Participation in a McDonald?s Sustainable Beef Club and the realization that steps to minimize our impact on the environment would actually put more money in our pockets really made us sit up and take notice.” [42] Studies show that consumers are not willing to pay more for sustainable fashion and would rather pay more for style, quality and fashion which gives them value for money. [23] Since 2011, we have worked closely with industry leaders as a founding member of the Global Roundtable for Sustainable Beef (GRSB), which brings together stakeholders from across the supply chain – from farmer and rancher to packer-processer, retailer and the consumer, as well as non-governmental organizations. [42]

Having information available on social channels reduces paper and increases the impact of your sustainable plan. [21]

Consumers are becoming more savvy about green businesses and products. [41] In today?s landscape, where any corporation worth its salt makes sustainability a key part of its MO, such degrees can feel particularly relevant. (In fact, many have argued that any MBA program should include at least some amount of sustainability coursework, as is becoming more common.) [20] Part of becoming an environmentally friendly restaurant means reducing energy consumption. [43] Becoming an environmentally friendly restaurant can satisfy current guests, attract new customers, and improve your bottom line. [43]

Businesses must apply to earn the Green America seal, which comes in two different levels with different standards for business certification. [41]

RANKED SELECTED SOURCES(43 source documents arranged by frequency of occurrence in the above report)

1. (22) The Next Phase of Business Sustainability

2. (20) Transforming Business for a Sustainable Economy – Bain & Company

3. (16) How to Develop a Small Business Sustainability Plan | Constellation

4. (14) Prague: The Next Best Up-And-Coming Sustainable Business Destination

5. (13) The Benefits of Being an Environmentally Friendly Business | RSL

6. (13) 39 Eco-Friendly Small Business Ideas for the Green Entrepreneur

7. (13) The Role of Business in Driving Sustainable Consumption, Production | Sustainable Brands

8. (11) Restaurant Sustainability: what is it, and why should I care?

9. (10) Go Green: How To Jump on Sustainable Event Trend – Endless Events

10. (9) Is a green MBA worth your time and money? | GreenBiz

11. (9) Beef Sustainability | McDonald’s

12. (8) Embrace the Journey: The 5 Stages of Corporate Sustainability – Conscious Company

13. (7) Why Businesses Should Embrace Sustainable Development – Emagazine.com

14. (6) Why sustainability and eco-friendly practices are essential for today?s venue operators

15. (6) Walmart’s Business Practices for a Sustainable Workforce

16. (6) How can an Organization Become Sustainable?

17. (6) The Top 10 Sustainable Business Stories of 2017

18. (6) 25 Legit Green Business Certifications – Small Business Trends

19. (5) Why Sustainable Branding Matters

20. (5) Top Business Sustainability Trends for 2017

21. (5) What Are the Benefits of Going Green for a Business? | Chron.com

22. (5) Thai businesses seek a more sustainable path – Nikkei Asian Review

23. (4) Eco-friendly tourism is becoming a movement, and more vacationers are buying into the concept

24. (4) Why Consumers Don?t Buy More Sustainable Fashion?

25. (3) These 3 industries are next in line for sustainable innovation

26. (3) Business and the Sustainable Development Goals: Why It Matters | 3BL Media

27. (3) planet

28. (3) It?s Time to Plant the Seeds of Sustainable Growth in Agriculture

29. (3) 4 Ways Companies Can Improve Their Sustainability Initiatives – Enablon

30. (3) Cisco Named One of the Global 100 Most Sustainable Corporations by Corporate Knights

31. (2) Our strategy for sustainable growth | Sustainable Living | Unilever global company website

32. (2) Smaller businesses lack the financing to be sustainable. Here’s how we can help | World Economic Forum

33. (2) What would be an example of a sustainable company/business, and a company/business that is not sustainable? – Quora

34. (2) Hershey to spend $500 million making more sustainable kisses Business Bangor Daily News BDN Maine

35. (2) How to Run an Environmentally Friendly Restaurant (11 Steps) – Buzztime

36. (1) Boosting Business Through Responsible Growth

37. (1) Hotshots – Sustainable Destination

38. (1) Sustainable Business Strategy – HBX – Harvard Business School

39. (1) Online sustainable business course aims to impact organizations | CU Denver Business School News

40. (1) The Next Phase of Business Sustainability – Andy Hoffman | Erb Institute

41. (1) CTA – Sustainable Devices – CTA 2017 Sustainability Report

42. (1) Sustainable Business Operational Strategies

43. (1) Consumers increasingly reward sustainable companies, punish those that are not socially responsible