Best Things To Post On Instagram

Best Things To Post On Instagram
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C O N T E N T S:


  • When you can’t think of other things to post on Instagram, recommend something to your audience.(More…)
  • Instagram users decidedly respond best to posts that contain certain types of content and certain visual qualities, and combining the two will help you increase engagement and followers, while simultaneously building better relationships with your customers.(More…)
  • Instagram is a social media app that was launched in 2010 by Kevin Systrom and Mike Krieger (the app was later bought by Facebook in 2012) that encouraged users to take photos, add a filter, write a caption, and post.(More…)
  • Your Instagram Bio needs to do several very important things with only 150 characters.(More…)
  • If you couldn’t find the perfect caption for your Instagram post, we highly recommend checking out our list of bios for Instagram, as they can also be used as good captions!(More…)
  • They’ve taken a blog post and broken it up using the ‘multiple image’ feature on Instagram.(More…)


  • Your content on Instagram, like any other social media platform, will partly depend on who your audience is, and what your product or service is.(More…)
  • The next day, Instagram announced that the tool was on its way, and with it users will be able to export all their stored content, including “photos, videos, archived Stories, profile info, comments, and non-ephemeral messages.”(More…)
  • “Instagram is just an amazing tool that everybody uses,” Evan Asano, the CEO and founder of Mediakix, an influencer marketing company, said when I called him to ask him about how those who make a living off Instagram use the app. “And celebrities, a lot of times, want to use it in a way that normal people do.(More…)



When you can’t think of other things to post on Instagram, recommend something to your audience. [1] Following are 40 things to post on Instagram for better engagement, sharing, and exposure. [1] As Instagram continues to grow in popularity, many social media managers are working to find good things to post on Instagram. [2] To challenge yourself, consider devoting one day for the next 40 days to each of these different things to post on Instagram. [1] Own up to your failures when you need things to post on Instagram. [1] Best of all, you can repurpose the things you’ve created in Kajabi when you run out of things to post on Instagram. [1] You know who is an expert at finding good things to post on Instagram? Your customers! This can come in a couple of different forms. [2] Struggling to find things to post on Instagram? Partner with someone else. [1]

The best Instagram brands don’t just post boobs, butts, and abs unabashedly – their photos showcase their products as well as the beautiful people who use them. [3] With higher engagement rates than other popular platforms, and an algorithm that favors posts that can organically garner audience interaction, good content really does come first on Instagram. [4] This allows you to not only use images, but also video and text in your social media posts on Instagram. [2] Another question to post on Instagram is about how your audience uses your product. [5] One of the best reasons to use questions on Instagram? They are one of the most underutilized types of posts. [5] This may become even more important after the release of IGTV, which is an extension of Instagram that will allow users to create videos up to an hour long (versus 60 seconds with a standard video post). [4] In this post, we?re going to look at what you can post on Instagram, ideas and examples that you can adapt for your own business, along with how to create a posting schedule to bring your Instagram strategy to life. [4] Newsworthy and timely posts won’t last long in terms of readership, but they’re great for fast-moving feeds like those on Instagram. [1] Post the same content on Twitter and Instagram so the post does double duty. [1] Quotes get some of the best engagement of all posts on Instagram. [3] They can tag other people on Instagram to give your post a signal boost. [1] While Instagram is an image-based social media, that doesn’t mean you can’t post words too. [2] Post an image on Instagram that encapsulates your reason for sharing your knowledge, whether it’s your child, spouse, or passion in life. [1] Scrawl an interesting image on a napkin, take a photograph, and post it on Instagram. [1] Don’t forget about this when you are thinking of questions to post on Instagram. [5] Sometimes, when you post a question on Instagram, follow up with a call to action such as tagging a friend. [5]

In the post I go into the different things you can post on Instagram and give examples of each. [6] My friend Nicole posts several of these different types of images, and they typically get about twice the engagement as her photo posts! She really knows her audience and what they want to hear about, so think about the things that your clients and customers need and want to hear. [2] Is there someone in your industry who consistently delivers amazing content, inspires other creators, or brings cool things to the industry? Celebrate that person on Instagram. [1] Another type of content you can post on Instagram are Instagram stories. [2] I put together this exhaustive list of 27 Awesome Post Ideas from Instagram’s Most Compelling Brands. [3] Twitter posts are, by necessity, very short, so you might want to add more meat to your Instagram captions. [1]

There?s one thing to always be mindful of with seasonal posts: the hashtags. [4]

You can then finish the post in the Instagram app, where you can add things like filters and photo tags. [7] If there?s an event or thing that you want to post about on Instagram, then someone has definitely already published some advice on the perfect caption to pair with it. [8]

If you take a look at our Twitter and Instagram accounts, you’ll notice that we post entirely different things on each platform. [9] Instagram Direct is a great way to privately share a photo or video post with one or multiple followers. [10] Instagram has become a place where people post only the best photos (and videos) on their profile. [9] • Post the photo to your Instagram and use the hashtag #regram. [11] Motivational and inspirational quotes are one of the most popular content types on Instagram (with more than 42 million posts tagged with #quotes at the time of writing). [9] By finding out your personalized best time to post on Instagram, you can hack the algorithm to increase your reach and get more likes and followers. [12] Insights makes it easy for you to find the best time to post on Instagram because it shows you both the most popular days and times when your followers are using Instagram. [12] Much like the best time of day to post to Instagram, finding the right day of the week is also a challenge. [13] Why post at certain times of the day? There’s statistical proof that mornings, midday, and early evenings are highly active for Instagram. [10] Your followers will never be more concerned about your business than they are about how your business can improve their lives, so customer-centered posts typically do astonishingly well on Instagram. [14] Instagram lets you attach your photo and video posts to the places where you took them, by tagging. [10] Since Instagram is all visual content, the visual qualities of your posts matter even more on Instagram than they do on most other platforms ( aside from Pinterest ). [14] Why Instagram Direct? If you need to contact a user directly, using Instagram Direct can be much more effective rather than trying to leave a comment on one of their posts. [10] When it comes to the best times to post on Instagram, it?s essential to think about the time zones of your Instagram followers. [12] Different audiences will be active at different times, and in varying time zones, which is why it’s important to find your individual best time to post on Instagram. [12] Last year in our poll, over 50% of social media managers said that evenings from 7-9pm was the best time to post on Instagram. [12] In 2018, the majority of social media managers said that lunch time from 11am-1pm was their best time to post on Instagram, followed by evenings from 7-9pm. [12] Post more during off-work hours instead of during the day: g enerally, the best times to post on Instagram are lunch time (11am-1pm) and evenings (7-9pm). [12] Save the important posts for weekdays: The differences are slight, but average Instagram engagement does shift depending on the day. [12] Later, a scheduling app for Instagram, recently analyzed more than 60,000 posts and consulted with a network of social media managers, allowing the company to draw some basic conclusions. [13] With Quick Schedule, you can create your own Instagram queue based on your best times to post. [12] Despite the general rules above, there really is no single best time to post to Instagram. [12] Really its up to you what you want to post, as long as the post doesnt violate Instagram Community Guidelines. [6]

When you get right down to it, there are two things to consider when creating your Instagram posts : the type of content and the actual visual aesthetics. [14]

Use a series of Instagram posts to share a tutorial with your audience. [1] These types of Instagram posts often get the most shares because they’re easy to spread to other audiences. [1]

In diversifying your Instagram posts, you can maintain a well-rounded profile, which users will respond to more enthusiastically. [4] You don’t want to write an entire blog post as a caption for an Instagram post. [1] If you have a blog (and we recommend you start one), remind your audience it exists by sharing an Instagram post that mentions your latest article. [1] They’re part of your brand, so repost their Instagram posts to give them signal boosts and to show that you’re united in creativity and knowledge. [1] If you’re wondering what to post on Instagram, or if you need some ideas for your next Instagram post, or just want to make sure your next picture is cool, funny, cute whatever! Our massive list of IG ideas is sure to delight. [3]

Instagram users decidedly respond best to posts that contain certain types of content and certain visual qualities, and combining the two will help you increase engagement and followers, while simultaneously building better relationships with your customers. [14] Engagement is one of the key three things the Instagram algorithm considers when ordering content in users? feeds. [15] Whether your mission is to make a big name for yourself on Instagram or to just attract a few more followers and increase engagement, there’s a checklist of things you should consider implementing into your own Instagram strategy. [10] One thing I wanted to point out to you all, and potential readers, has to do with when I started posting to Instagram time-wise. [12]

I wrote a blog post called What to Post on Instagram: 27 Ideas from Top Brands. [6] If you want to skip the math and instantly know when your best times to post on Instagram are, you can use an Instagram marketing platform like Later. [12] Does your post feature another Instagram user? Include their username in the caption so your followers can check out their profile too. [15] Influencer advertising is a type of Instagram marketing where you are paying someone with influence (lots of followers) within your niche to post about your company or brand. [11] There are lots of studies about when the best time to post on Instagram is, but every Instagram account has a unique audience, in different time zones, so it’s important to determine what your individual best time to post on Instagram is. [12] One out of five of Instagram’s 300 million monthly active users post photos as a collage. [10] Here are two rules that I use to decide what to post on my Instagram profiles. [6] A brand that does a great job (creatively) integrating quote posts into their Instagram profile is WeWork ( @wework ). [9] Posts with the most engagement tend to have Instagram captions that ask for something. [16]

Running an Instagram hashtag contest or creating a branded hashtag gives you access to a plethora of amazing content – the photos and videos that your fans post. [17] Scheduling your posts ahead of time might be a better, productivity-boosting way to create and share your Instagram content. [7] While scheduling Instagram posts directly helps you save a ton of time for basic image posts, one of the great things about reminders are that they allow you to create an image on your desktop, and then use all of Instagram?s handy native features, like image filters, to put a final coat of polish on the post. [7]

A solid, consistent brand strategy for Instagram is to periodically post photos of your products with some additional information in the caption. [17] With all of the changes Instagram has made to the way it orders users’ feeds, it can be tough to get your content viewed by the followers who might not interact with your posts on a regular basis. [17] If you want easy – albeit, probably not cheap – access to your target market, consider reaching out to an influential Instagram figure within your industry and ask them to create a sponsored post that highlights your business or product and directs their followers to your website or store. [17] “Major brands post an average of 1.5 times per day to Instagram. [18] As a busy social media manager, it can be difficult to find the time to consistently post to Instagram. [7] While Instagram is really clamping down on its API in terms of automation spam software, there are some preferred developers that are able to use it, like Hootsuite and now you can schedule posts in advance. [19] Though this isn’t inherently a marketing strategy, it’s a good idea to keep up with the different types of content Instagram lets businesses post. [17] Panera Bread is a prime example of an Instagram brand that consistently posts engaging photos of food. [18] A few years back, Union Metrics put together data on brands and Instagram and it found that most brands post to Instagram daily — the average was in fact 1.5 posts per day. [7] Facebook may be more forgiving of text-based posts like blog articles or novella-length status updates, but with Instagram, if has to look great to perform great. [20] Instagram allows up to 30 hashtags per post, so everyone started flooding their posts with tags, maxing out and creating a big problem that hurt their engagement. [19] Using that hashtag Pottery Barn has gathered over 100K posts across all of Instagram. [21] Instagram ads are the only way to send people to an external link from a post, and sending people to your sweepstakes page is crucial to collecting emails and getting entrants. [17] “On average, people miss about 70 percent of the posts in their Instagram feed. [18] Buffer for Instagram now comes with direct scheduling! Schedule single-image posts or set reminders to post videos at your best times to grow your Instagram following. [7] To get you started, though, consider this study that found that the best times to post on Instagram were Monday and Thursday at 2 a.m., between 8 a.m. and 9 a.m., and 5 p.m. [18] Ellie Windham, a 33-year-old New Yorker, has more than 4,000 followers on Instagram, where she posts frequently about running and fitness. [8] Essentially the “Top Posts? on Instagram are a picked out by an algorithm that attempts to rank posts within that hashtag. [22] Otherwise, Instagram won?t even show your post to your audience. [18] In 2016, for instance, Instagram updated its algorithm so that posts in users’ feeds don?t show up chronologically. [18] Most Instagram scheduler tools, Buffer included, enable you to create your posts on your desktop before publishing on mobile. [7] With Buffer for Instagram, you can now schedule single-image posts directly from desktop or mobile ( with a few limitations ). [7] Instagram prohibits link sharing in posts and comments, and any outside links appear in your bio only; the extra steps required to visit your site make it harder to generate traffic. [20] I must admit I post more on Instagram than FB because the system is open and anyone I do not know can follow me. [20] He posts so often because he knows that Instagram is trying to kill organic growth. [18] This will notify them when you put the post live on Instagram. [7] Thanks for checking out our guide on how to schedule posts on Instagram. [7] The massively popular Gary Vaynerchuk posts every few hours on Instagram. [18]

In this post, we’re going to cover the gamut of Instagram marketing hacks. [11] It’s all right to post entirely different things on different platforms. [9]

This is one of the best types of Instagram posts to use if you want to jump out at users in their feeds: images with texture. [14] Now that you know when your Instagram audience is most active, and how to drive the most engagement based on your audience?s activity, the last step is to schedule your Instagram posts for your personalized best times to post on Instagram. [12] There are many reasons why you should be scheduling Instagram posts in 2018, but one of the top reasons is that you’ll be able to consistently have content going out at your best times to post on Instagram. [12] You just have to select your posting times once, and then when you queue up your Instagram posts they will automatically be scheduled for your best times to post on Instagram. [12] Because this feature is built into Later, an Instagram scheduler, it’s super easy to find out when you should schedule Instagram posts for maximum engagement. [12] Instagram posts that feature industry-relevant influencers perform well for several reasons. [14] It’ll look like a regular Instagram post, except it will say “sponsored,” at the top right corner. [11] If you want to beat the Instagram algorithm in 2018, scheduling Instagram posts for when the majority of your followers are online is super important. [12] In this post, we?re going to take a look at both considerations and show you 11 types of Instagram posts that will help you get the results you?re looking for. [14] It?s no secret that some types of Instagram posts perform better than others. [6] Not only does the algorithm care about how much engagement your Instagram post gets, it also cares about how quickly you get that engagement. [12]

The first thing you need to do is make sure you’re using a business Instagram account. [11]

There are constantly new social media platforms launching, all trying hard to be the next greatest thing, but most never pick up the momentum needed to compete with the likes of Facebook, Twitter, Snapchat, and Instagram. [19] Because it’s owned by Facebook, Instagram Ads shares the Facebook Ads platform, which is an incredibly powerful tool that allows you to target people based on the things Facebook knows about them – including demographics, interests, and more. [17] Snapchat was gaining a lot of momentum and looked to be like the next best thing, but then Instagram basically copied all of their features and now that platform is a ghost town (pun intended). [19] You can?t directly target user groups on Instagram, but hashtags are the next best thing. [20] Perhaps there?s no better way to build an organic following on Instagram than by doing those two simple things. [18]

After you’ve sourced the video or image you’d like to post, it’s great to draft your caption, choose any hashtags you’d like to include and any other Instagram accounts you’d like to @-mention in your post. [7] Once you’ve connected your Instagram account with Buffer, it’s time to create the content you want to post to Instagram. [7] Post your own amazing and engaging content, leverage user-generated content, create Instagram Stories, or publish live video. [18] Using their Instagram Bio in association with their actual posts and larger multi-channel marketing campaign, Spotify is getting more value out of what would otherwise be a static profile. [21] If your Instagram profile isn?t a business profile already, switching it will enable Buffer to schedule posts directly to your profile. [7]

Stories are located at the top of your followers’ News Feeds, so it’s an easy way to get them to view the things you post. [17] This suggests Instagram’s algorithm is now catering top posts to for users. [22] Save the time you do have left over by using a scheduling app like Later or Buffer to plan out your Instagram posts days (or weeks, or months) in advance. [17] Studies have shown that consistency is key to growth on Instagram, so scheduling your Instagram posts and ensuring regular updates can be a win-win situation–both boosting your reach and engagement as well as saving you valuable time throughout the day. [7] Learning how to schedule Instagram posts is one of the biggest time savers and productivity hacks for social media managers today. [7] In some exciting news, you can now schedule certain types of Instagram posts directly from third-party apps like Buffer to Instagram. [7] We want your business?s Instagram posts to receive optimal engagement, so we?ve put together an ultimate guide for using Instagram hashtags in 2018. [23] Schedule a set of Instagram posts or Instagram Stories that inform followers about the sweepstakes with a call-to-action directing them to your newly-created contest page. [17] For any other scheduled Instagram posts, we?ll send a reminder notification to your mobile device to finish the post when the time is right. [7] Crafting and posting the perfect Instagram post can be time-consuming — especially if you’re creating your posts on the day you want to publish them. [7] This guide will explain exactly how to schedule Instagram posts (and how scheduling can benefit your business). [7]

Instagram is a social media app that was launched in 2010 by Kevin Systrom and Mike Krieger (the app was later bought by Facebook in 2012) that encouraged users to take photos, add a filter, write a caption, and post. [24] For the uninitiated: Nearly two years ago Instagram launched Stories, a new feature that let users post photos and videos to their profile that expire after 24 hours. [25] As part of its continued effort to help users find more content relevant to their interests, Instagram has now inserted recommended posts directly into their main feeds. First reported by Sarah Perez over at TechCrunch, the quietly-released new feature saves you all the super strenuous effort of switching over to the Explore tab to find recommended posts by putting them smack dab in the middle of your regular Insta feed. [24] In this post, I’m going to share with you some super engaging ways to connect with your audience and promote your blog and content using Instagram. [26] Create content on Instagram that reflects your company’s human side, and that’s your employees! Post fun behind-the-scene glimpses of your office showcasing your work in a fun way. [27]

In the old days, making sure you were caught up on your friends’ best lives was a simple process of thumbing through photo after photo — doling out likes by whatever standards you invented — until you got to the post that you left off on whenever it was that you last opened Instagram. [25] It makes sense that it?s taken this long for Instagram to allow scheduled posts, given that the platform has always encouraged sharing photos and videos in the moment. [28] When Instagram first announced their gallery idea where people were able to put multiple photos in a series into one post, the Internet went wild — and for good reason! You no longer needed to clutter people’s timelines with your 10+ photos of your weekend trip to the lake. [24] Remember the days where Stories were Stories and posts were posts on Instagram? Well now you can share your posts — and other people’s posts — directly to your Instagram Story. [24] Ever since Instagram broke its chronological timeline and opted for this. random nonsense that we experience every day (I could use stronger words, but I wont), it’s tough to distinguish what you’ve scrolled passed and which post is new and certified fresh. [24] Other updates to the Instagram Graph API today include Business Discovery, which lets users view profile info of other businesses, and Mentions, which allows business profiles to view posts they?ve been tagged in. [28] Hootsuite In a move that will bring unbridled joy to social media managers and influencers everywhere, Instagram is now allowing business profiles to schedule posts, the company announced on its Business blog today. [28]

Waaaay back in the day, Instagram feeds were chronological — i.e., showed the newest posts at the top of your feed when you opened the app. However, in 2016, that changed, with Instagram displaying posts based on popularity and relevancy. [24] Instagram announced today that in response to concerns users have been voicing for the last year and a half or so, it will be making changes to its feed algorithm to once again put focus on newer posts first. [24] The Shopping tool allows businesses to tag products they put in posts on their Instagram feed. [29] Videos shared on Instagram used to be limited to 15 seconds in duration; video posts can be much longer today. [24] Today in a blog post, Instagram announced that users can now follow hashtags on the social media platform, making it easier to discover photos, videos, and accounts relevant to your interests. [24] When you hit reply underneath a comment on a post, you’ll be replying directly to their comment and Instagram will nest your comment beneath theirs. [24]

Your Instagram Bio needs to do several very important things with only 150 characters. [21] It’s unclear if Instagram will also allow people to download things such as comments, likes, and stories, and there’s no word as to whether or not downloads of pictures and videos will be further compressed than they already are. [24] Recently, Instagram released their Year in Review, which is a round-up of the most-liked photos, most-followed people, and most-used hashtags, among other things. [30]

There’s a great ‘ Layout app ‘ for Instagram that I like to use to add a featured image to my blog post screen capture. [26] Want to make sure your friends never miss when you’re broadcasting live on Instagram? Now you can! Today, Instagram announced in a blog post that users can now send live video — whether it’s theirs or someone else’s — in Direct. [24] Instagram announced in a blog post today that you can now remix your friends’ photo messages and send them back, presumably to show them how fly they look with devil horns, goofy glasses, and a big snot bubble. (Or, y’know, maybe something more flattering. [24]

Do more videos: One of the things that boosts the algorithm the most is how much time people spend interacting with your posts, and usually, people spend more time watching a video than a photo. [31] Posts are selected automatically based on things like the people you follow or the posts you like. [24]

According to Instagram’s support documentation, Recommended for You will suggest posts you may like based on the content that have been liked by other accounts you follow. [24] And, according to this article on Sprout Social, Instagram’s users has the most percentage of interactions with brand’s post when compared with Twitter or Facebook. [26]

One of my favorite things to do on Instagram is to share some behind the scenes stuff with my audience. [26] If you didn’t already know, you can already mute Instagram Stories by pressing and holding them and then tapping the mute option, but Muting entire profiles and posts is an entirely new feature. [24] I believe that the perfect amount of Instagram Stories to post in one 24 hour period is three. [25]

This was especially bad for creators, whose work would sometimes get buried underneath other, days-old posts that were only shown because they were deemed more relevant by Instagram’s algorithm. [24]

In early 2017, Instagram introduced the ability to include up to 10 images and videos in a single post and since then, the feature has become HUGE for sharing content. [32] Simply visit on your phone, enter your Instagram handle on that page, and voil The site will generate an image featuring your most liked posts, and even display the total number of likes from all your pictures and video from the year. [33]

You copy a link to the Instagram photo you want to repost (tap the three dots at the upper right corner of the post to copy the link) and then open the Repost app. The app adds the watermark, saves that version of the photo to your Camera Roll, then opens Instagram where the original caption is pre-loaded. [34] The photos you take, post, and share on Instagram should be your own. [34] This study analyzed 117 posts from 3 accounts with a total of 13,700 Instagram Followers. [35] Soon, you might be able to share other peoples’ posts directly to your Instagram Story with a feature Instagram is reportedly testing. [34] Whether we’re sharing snaps of our latest #ootd or browsing through other fashion people’s fabulous posts from runway shows, parties, and beyond, Instagram is where it’s at. [36]

A lot of B2B marketers spend HOURS stressing over what they should share as a post on Instagram but key is simply to do things that are interesting. [37]

Take a cue from the most followed Instagram account and remember that jaw-dropping photos are the number one thing that makes a popular Instagram account. [27] To prevent things like this from happening to your Instagram account, we recommend turning on two-factor authentication. [24]

Posting a photo to Instagram, of course, isn’t really a hard thing to do–the challenge comes in crafting the perfect caption to accompany the image. [36] Giving your fans and followers a peek behind the scenes isn’t just a good idea when you’re writing a blog post it’s also a perfect use for this Instagram feature. [32] If you are a funny guy then you will be like to post some cute images and post a Instagram caption as ” Am I Funny :P. Yes All The Time “. [38] Having a good Instagram caption is important! It can often be the difference between getting lots of likes on your posts and only getting a few. [39]

Wondering which of your Instagram posts scored the most likes this year? There?s an app for that, and it generates a handy grid of your nine top posts, which you can happily publish on your profile for all your followers to enjoy. [33] I recently came across a great study which analyzed the content performance of Instagram posts when the hashtags are placed in the caption, in comparison to when hashtags are placed within the comments. [35]

Content shared on Instagram that has a hashtag associated with it is far more likely than a post without any hashtags to get engagement. [37] We do make sure your feed feels diverse so we may break up posts,” d?Avignon said, who added that people do this less than they used to now that Instagram has a feature where you can share multiple photos at once. [40] Is it going to be a personal Instagram, where you simply just post photos of your everyday life? Or are you choosing a name for a business account? The first step in locking down a good Instagram name starts with you locking down what your plan for your profile is. [41] If you’re planning to keep your Instagram private, and post funny content, or more personal content for your best friends and close family members, you may want to use an inside joke, a code word or nickname others outside of your group don’t know. [41] In March 2016, Instagram officially changed to a non-chronological timeline based on moments you “care about the most,” which means it prioritized posts on users’ feeds based on the people and content they interacted with most. [42] Instagram thinks it can detect who these people are based on certain signals, like how often you comment on their posts or if you set up notifications for their posts. [40] How did I know that Jersey Shore ?s DJ Pauly D commented with the fire emoji on a photo of a new cast member of the long-running British reality soap The Only Way Is Essex ? Because Instagram told me so, as soon as I saw the post in question. [43] While I have been contemplating upping my fitness routine a bit, I mainly use Instagram to post pictures of my cat. [44] Pages like LinkedIn recognize that there are THOUSANDS of pages on Instagram that are solely dedicated to creating and sharing inspirational posts. [37] Instagram has made it easier for influencers and brands to maintain transparency with sponsored posts. [45] Instagram is introducing a “new posts” button that allows you to refresh your feed manually as you wish. [46] Step 2: If your Instagram is going to be dedicated to a lot of personal posts for friends and family, it goes without saying that you should consider using your name or your nickname. [41] Instagram adds that it’s working to “ensure that newer posts are more likely to appear first in feed.” [42] “Based on your feedback,” a post from Instagram on Thursday said, “we’re also making changes to ensure that newer posts are more likely to appear first in feed.” [46]

If you couldn’t find the perfect caption for your Instagram post, we highly recommend checking out our list of bios for Instagram, as they can also be used as good captions! Also take a look at our collection of selfie captions and quotes for selfies. [39] By visualizing data and giving extra context in your caption, you can tell an engaging, interactive story in a single Instagram post. [32]

They’ve taken a blog post and broken it up using the ‘multiple image’ feature on Instagram. [37] If you have a great blog post idea but are struggling to get it to spread; Instagram can be a great distribution channel. [37]

Hashtags on Instagram are one of those things that you really cannot overlook. [37] There are notably prolific commenting accounts, including @kalesalad, and brands like Pretty Little Thing; on 4/20, Tommy Chong of legendary stoner duo Cheech and Chong went on a prolific commenting spree, including on a post by Rihanna, who has a hugely trafficked account–Chong was linking to his personal line of cannabis products. [43] That particular image will be removed from your screen (there’s also an option to select “undo” if you’ve done so in error), with Instagram’s promise it will “show fewer posts like this from now on”. [47] “We’ve heard it can feel unexpected when your feed refreshes and automatically bumps you to the top,” a post on Instagram’s blog says. [46]


Your content on Instagram, like any other social media platform, will partly depend on who your audience is, and what your product or service is. [2] Instagram even released a Questions Sticker that you can use to solicit answers from your audience and share your response as a photo or video. [4] From posting behind-the-scenes photos and videos to sharing animated GIFs and recommending other Knowledge Commerce professionals you trust, there are dozens of ways to leverage Instagram for your brand. [1] Many brands don?t use enough video on their social media channels in general, but they?re especially lacking in video on Instagram. [4] Use this feature to provide increasingly engaging content and to demonstrate something that would normally take longer than an Instagram video. [1] Not only does give them additional original content for their Instagram, but it also gives them a chance to build relationships with their customers, and use the features of Instagram’s algorithm to their advantage. [2] You can use Hootsuite to schedule Instagram content if you’re building a presence on several social media channels at once. [4] That being said, you want to use this sparingly or you?ll risk looking like you?re just spamming Instagram for followers. [4] Most businesses treat Instagram like a photo journal, instead of an opportunity to engage with their followers. [5] In the words of Macklemore, this is freaking awesome! There are tons of apps out there that let you splice a single photo into many photos so you can stand out on Instagram. (We like Instagrids.) [3] These days, it is easier than ever to create text-based images for Instagram using tools like Canva. [2] DripDrop uses this strategy on Instagram, encouraging users to share recipes containing their products and to upload the pictures to Instagram. [4] Sharing content featuring your products in all their glory will, of course, help you drive sales and promote your business on Instagram. [4] When you create a piece of content, don’t forget to share it on Instagram. [1] Instagram also offers a lot of potential as a platform to create and nurture relationships with your target audience, along with features to convert them into customers. [4] You want it to get as much exposure as possible, and Instagram offers a new platform of potential audience members. [1]

If you?re looking for another way to offer value to your followers, you can?t go wrong with a Q&A. Answering customer questions on Instagram will encourage more people to follow you (especially if there?s a chance for you to answer their own questions). [4] The good news, though, is that there are plenty of different ways to approach Instagram to keep your feed fresh and your followers engaged. [4]

Of all the different types of photos on Instagram, Landscapes get the most engagement. [3] Who doesn’t love some good food porn? The brands below are masters of this class of Instagram photo. [3] Some brands, like Kutoa Bars, actually make this a central part of their mission statement so it comes up a good bit on Instagram. [4] Instagram is also slowly releasing Shoppable Stories, which allow brands to tag products in their Stories with product stickers. [4] In 2015 Instagram debuted Layout, an app that lets you easily combine multiple photos within a single image. [3] Or check out our list of the 21 best photo editor apps for Instagram. [3]

Whatever questions you use, don’t forget that on Instagram having a quality picture and relevant hashtags are crucial to success. [5] Many people use Instagram not only to announce their goals, but to track them. [1] You can use Instagram for more than just posting pretty pictures. [1] You can size them for Instagram, add your text and image, and then save it for posting to your account. [2] Whether you’re setting a goal for the day or for the year, keep yourself accountable by posting your objective on Instagram. [1]

Instagram is arguably one of the most powerful tools for reaching your audience in creative, engaging ways. [1] As long as you’re using an Instagram business profile you can now schedule, repeat and publish directly from Agorapulse. [2] Here’s a concept that?s simple but effective: Announce new products or new business updates on Instagram with an interesting visual. [4] Pictures and videos of your products will likely be one of the easiest (and most expected) places to start on Instagram. [4] Content that focuses on (or, even better, is created by) employees is a great option for Instagram. [4] Contests and giveaways work particularly well on Instagram. [1] Humor works well on Instagram, especially if it’s easily demonstrable in graphic format. [1]

Many of the most-shared photos on Instagram have a very amateur quality about them. [1] @Coachella uses Instagram to get the word out to festival attendees with instructions, announcements, and everything in between. [3] With over 100,000 festival attendees, logistics can be a nightmare, which is why they use Instagram to complement their other communication channels. [3]

Choosing Instagram Live can even let followers ask you questions in real-time, which can drive up responses significantly. [4] Promote it to your Instagram followers so they can check it out, too. [1]

Instagram is a perfect opportunity to show your audience your creative side. [2] Learn how to grow your Instagram audience and monetize it with an online store. [4]

Make sure to track your business’s name or branded hashtag on Instagram. [1] Knowledge Commerce professionals can harness Instagram to humanize their brands. [1] Join over 25,000 people who get our latest and greatest Instagram advice straight to their inbox. [3] Your digital products can prove valuable for Instagram fodder. [1] For many small business owners, there?s no question that they should be building a presence on Instagram. [4] You could also interview a customer for your blog, then share outtakes on Instagram. [1] Just because someone follows you on Instagram doesn’t mean that he or she also follows your Twitter feed. [1]

They post great photos of the businesses and people that use their products, which makes their customers very happy. [3] Use a photo of your latest post to let your followers know it’s live. [3] You want your brand to be consistent on the platform, but your content and individual posts should be diversified to keep your followers interested. [4] One of the best ways to get more UGC on a certain platform is to create a post designed to motivate users to contribute and share. [4] Carousel posts allow users (and brands!) to upload multiple images or videos into a single post. [4]

You can use hashtags like #nowreading to make sure that your posts show up for booklovers. [1] Not sure how to implement this? National Ice Cream Day posts could benefit from hashtags like #nationalicecreamday, #iscreamyouscreamweallscreamforicecream, and #sweetstobeattheheat. [4] These posts will encourage followers to “tag a friend” in the comments who they think would genuinely like the product or who might relate to the subject of your post. [4] You can consider treating the post like an opportunity to pitch the product, discussing features and benefits or highlighting what makes it special. [4] Shoppable posts are a specific type of product post that use Instagram?s product tagging feature. [4] These posts can focus on your products alone or feature them as part of a lifestyle photo or in a flat lay shot with complementary products. [4]

One of the quickest ways to establish trust and loyalty in your audience is to post content showing involvement with your community. [4] If you?re feeling stumped, take a look at the different posts on our list and ask yourself which types of content you?re not using yet and why. [4]

Ask your followers to mention your brand or branded hashtag in their entry posts. [1] You’ve heard of Throwback Thursday (#tbt), right? It’s a hashtag trend on social media that encourages people to post old photographs on Thursdays. [1]

Luggage Guy?s post below demonstrates how well this can work, reminding users that there?s only so many days left of summer and asking how they?ll spend it. [4] They actively work to reduce world hunger, and their posts reminding users of that get a ton of engagement. [4]

Anatomie does this well on their profile, featuring plenty of posts like the one below to show their clothing worn in beautiful, exciting places around the world. [4] Vaja Cases does this well with their captions in their post below. [4]

Live video is another type of post that can help you build customer relationships quickly. [4] You can post content from before, during, and after the event to create more hype. [4] That way, your followers won’t have to hunt down the post they want to read. [1] The post below features and tags an influencer with more than 40,000 followers. [4]

Inspirational quotes can get new users to comment on your posts and follow your account. [4] They regularly encourage their users to post pictures of themselves in their new dresses and reshare the best. [2]

Either schedule them to post at a specific time, or add them to a queue. [2] The next time you post an inspirational quote or picture though, don’t leave it there. [5]

Keep in mind how each post idea can contribute to your social media goals (engagement, sales, etc.) as we examine them below. [4] “Behind the Scenes” posts set IG apart from other advertising outlets and social media platforms. [3]

You can repost customer photos (also known as user-generated content or UGC) just be sure to follow the guidelines if you decide to try this post idea. [3] While people often joke about the coffee art and food images, the truth is that with a little creativity you can get many more ideas about what to post. [2] These product posts, however, need to be executed properly to avoid coming across as spammy. [4] Remember that the character limit for captions is 2,200 characters, so you can actually squeeze quite a bit of writing into your post, if you want to. [4] Shoppable posts can convert followers who are ready to buy now. [4] Shoppable posts make it easier and more convenient for users to purchase immediately on mobile, increasing the likelihood that they will follow through. [4] You can stand apart by connecting with your audience through your posts. [5] Remember to number the posts so your audience understands that each one is part of a series. [1] If your audience consists primarily of conservative women, for instance, you don’t want to post an off-color joke about female rights. [1]

This is a perfect opportunity to show your work, and/or happy customers! Always ask permission, and if possible tag them in the post for the best results with this one. [2] Posts about summer vacations, winter weather, and even a specific meteor shower can work in addition to the obvious holidays, too. [4]

To that end, you don’t want to post a boring or lackluster statistic — you want to share something that will capture your audience’s attention. [1] The example above from LEIF does it right by offering a great prize (partnering with similar businesses), making it easy to enter, and quickly flagging the contest with GIVEAWAY at the beginning of the post. [4] The tag-a-friend approach is sometimes used in tandem with contest posts, but they can exist on their own, too. [4]

Just make sure you update your profile link so that it goes to your blog’s main page or to the latest post in particular. [1] You can have Q&As written out in a text-based image, having one question and answer to a post. [4] Of course, you can have Throwback Monday if you prefer — just post an older image when the inspiration strikes. [1]

We just threw a lot of post types at you, which can feel overwhelming. [4] You might consider using shoppable posts when you’re running a sale or offering a discount. [4] Within this post we?ve discussed how effective user-generated content can be. [4]

Ask yourself what types of things your ideal client is doing right now that they’d like to share and ask them about it! Then they don’t feel like they have to do an awkward humble brag instead, because you brought it up in the first place. [5] If you are fortunate enough to own or have access to one, by all means, take full advantage and let the world know by posting a photo to your Instagram account. [3]

Instagram introduced a standalone app a little while ago, called Hyperlapse, which easily lets users film and create high-quality time lapse videos. [10] Instagram quickly outgrew its first impression as a fun app for kids and has become a serious content marketing, networking and audience building tool for individuals and brands. [48] While traditional media brands have dropped like flies, NatGeo has thrived across digital and become one of the top brands on Instagram, with over 50 million followers. [48] Awesome! That is what i really was trying to discover myself! I have a small bakery and use instagram like a marketing way. [12] Instagram skyrocketed to a major player in social media marketing very quickly, and all businesses and brands should be caught up on how to use it. [14] The average Instagram engagement rate for brands in a 2014 Forrester study was an epic 58 times higher than on Facebook. [48] Sure, 58 times greater engagement than Facebook sounds great, but you can do so much better than that on Instagram. [48]

Hashtags are extremely useful on Instagram, mainly because they’re what everyone uses to find ?specifically themed content they’re interested in viewing. [10] Readability is key, especially on a medium like Instagram where users scroll through content quickly. [15] Who of Instagram?s 1 billion million users fit your business? target customer profile? Instagram demographics show us that the platform is used by people in all income brackets, and is slightly more popular among women than it is with men. [15] Instagram, like other social networks, is a conversation, not a broadcasting platform. [48] Like Instagram, Pinterest is a very visual social media platform. [9] Like the other Instagram hacks I’ve included here, this is something you’ll want to commit to working into your strategy over time, so don’t worry if it feels weird at first. [48] For the longest time, captions couldn’t be edited on Instagram. [10]

It usually involves an agreement to post one another’s photo or video for at least a specified amount of time (before potentially being deleted) and instructing followers in the caption to go follow the other user. [10] Best use: Use stories to engage with your followers, post behind the scenes type videos, and more personal rather than super branded content that you post in photos. [11]

Are you one of those users who loves to post several times within the span of a few hours? Some followers like following extremely active accounts while others don’t. [10] Post for your most active timezone(s) : you may be located in LA, but if most of your followers are in New York, you should be posting with the EST time zone in mind.If you have followers in both North America and the UK, you may find that posting at “odd” times in your timezone (like midnight PST) actually perform well for you, because it’s 8am in London, England. [12]

Visit the profiles of each person you’ve identified as an influencer in your space (AKA a person who influences the people you want to get in front of ) and “Turn On Post Notifications” to be notified every time they share new content. [48] MeaningI could post high quality content at 3pm (time you shouldn’t) and it quickly gets likes & comments. [12]

Users who have attractive photos or videos and incorporate just a few hashtags that are relevant to their posts have a great chance of increasing their following and engagement. [10] The average engagement on our video posts is almost on par with that on our photo posts, which have the highest average engagement. [9]

User-generated content: If you can’t get suitable product photos or enough behind-the-scenes photos like us (a remote company that creates software), you could post user-generated content. [9] If you’d rather crunch the numbers yourself, you can create a spreadsheet to track how much engagement you receive when you post at different times on different days. [12] Even though people are looking at their phones all the time these days, there still are optimal times and better performing days of the week to make your posts. [10]

Because Instagram is primarily mobile, people are browsing it virtually all the time. [10] Because Instagram caps off captions after three lines, the hashtags won?t be viewable to users unless they tap the “More” option. [15] Even more impressively, perhaps, is the fact that 60% of users say they?ve discovered a new brand or product through Instagram and 30% have purchased a product they first discovered on Instagram. [14] Behind-the-scenes: Another popular type of Instagram photos from brands are behind-the-scenes photos. [9] Just how awesome is it? Engagement rates for brands on most social networks are less than 0.1%, but Instagram blows them all away. [48] Either way, content that’s centered on influencers can do wonders for your Instagram engagement. [14] National Geographic is fantastic at using storytelling alongside their Instagram photos to generate engagement and sharing. [48] What is your most amazing Instagram photo? Pictures should have originally been taken using any mobile device and not other cameras and upload. [6]

Knowing what types of content performs well on Instagram has become even more important since the newsfeed algorithm rolled out last year. [14] We want to take a look at the actual content types that are most likely to get you results on Instagram. [14] If you want to grow your business with Instagram, creating high quality, engaging Instagram content. [12] Instagram is a great platform for behind-the-scenes content. [15] Instagram breaks down their location and age, for instance, which are vital for understanding what kind of content will work best across the board. [13]

Instagram video ads can be up to 60 seconds long, and are a great way to attract new customers and followers. [11] If your followers are in Europe but you’re located in Los Angeles, you might not be awake when your audience most active on Instagram. [12]

Or even better, go into your Visual Instagram Planner and from there select the photos you want to schedule, Add them into the preview and from there re-arrange the order to curate your IG feed. [12] Speaking of giving you greater control over which tagged photos appear on your profile, you can change your Instagram setting so tagged photos won’t show unless you approve them first. [48]

As of April this year, Instagram had more than 700 million monthly active users, and an enormous 80% of those 700 million users followed at least one brand. [14] You?ll be hard-pressed to find any brand on Instagram that tells more compelling stories than Humans of New York. [15]

Why keep up with trends? If you’re out of the loop with what people want on Instagram, your engagement could suffer. [10] Remember that most people scroll through their Instagram feeds at a brisk pace. [15]

If you want your entire caption to display, Instagram recommends using 125 characters or fewer. [15] Be funny, ironic, or outrageous–just don’t be BORING. Collaborative workspace company WeWork is great at this, and they include a fun mix of Instagram content, too. [48] You need both to make it on a social network as big and noisy as Instagram. [48] When you launch ads through the Facebook Ads manager (where you will also launch Instagram Ads), you need to select your target demographic. [11] Because Facebook purchased Instagram back in 2012, you’re going to set up your Instagram Ads within the Facebook Ads Manager. [11] To start setting up an Instagram Ad, head over to the Facebook Ads Manager. [11]

You can effectively use Sprout in tandem with your other Instagram analytics tools to get more detail. [11] She was named a LinkedIn Top Voice for social media marketing, and you can follow her writing on LinkedIn or connect with her on Instagram at @taylor.loren. [12] If you want to get new Instagram followers, having a beautiful and cohesive Instagram aesthetic. [12] Your influencers have a significant amount of followers and are very active on Instagram. [11]

Why shoutouts? Shoutouts are by far one of the fastest and most effective ways to grow an Instagram following. [10] You’re going to accomplish this by working these eleven amazing Instagram hacks into your social strategy. [48] Instagram has grown to over 800 million users, adding over 100 million since April 2017. [11] When Instagram first came out, users loved that they could apply all these different filters to make them look different or give them a vintage effect. [10] Whether you’re a big brand or maybe just wondering how to become Instagram famous, I don’t want you to strive for average; I want you to reach for the stars and become an Instagram unicorn. [48] Instagram is a perfect platform for engaging with millennials and billions of other folks. [11] Have you ever thought of something really witty to say after posting on Instagram? Bleh, sucks. [16] The point here is clear: If you’re not on Instagram, you’re losing business to the competition. [14] Instagram is an incredible channel for businesses to achieve their marketing goals. [12] Now let’s get familiar with the different types of Instagram paid advertising. [11]

Use the Sent Messages Report (which you can easily export to CSV) to take a look at how your audience is engaging with you and get insight into which types of posts encourage that engagement. [11] Use hashtags that are relevant to your post and target audience. [15]

To avoid this, remember that you can use video or multiple images if you want to showcase multiple products in a single post. [14] Buzzsumo analyzed 68 million Facebook posts and found that a similar trend: videos have higher average engagement than images and links. [9]

With a social media management tool like Hootsuite, you can set up your teams and workflows for post review and approval before any content is published. [15] In 2018, it just isn?t enough to just post content whenever you feel like it. [12] On other hand, I could post avg content at most optimal time and it just gets some likes/comments and looses juice within few hours. [12] • Next, you post several times about your contest and encourage followers to participate. [11] If you are located in New York City but most of your followers are in L.A., for instance, you may want to post according to their time zone instead of your own. [13]

They use third-party apps to choose multiple photos that can be incorporated into one, essentially condensing them into a single post. [10] By no means are these stats the final say, but they will give you a general idea regarding the best time to post your photos and videos. [13] Later’s Best Time to Post feature automatically calculates your 7 top posting times based on how much engagement your posts get. [12]

Usually you know right in the beginning because if your post get a lot of likes at first than I will think it will bump up on peoples news feed and not get lost. [12] Because people and brands tend to tweet many times a day, it’s more suitable to share several blog posts or curated content per day on Twitter than other platforms like Facebook. [9]

We?ve already stated it in this post, but it bears repeating: if your content is attention-grabbing and speaks for itself, a short caption is best. [15] Draft : Use Draft if you’re not sure if you’re ready to post or if you save all of your content that will be automated before you make decisions about when it will all go out. [11] For every post, use a mix of topically relevant hashtags such as #woodworking for a carpentry company, for example, as well as trending, super-popular hashtags wherever you can. [48] Quick question: Being a photographer I like to have a clean looking post without a lot of distracting hashtags, so I put all of my hashtags into a comment instead of in the main location. [12] Why edit captions? Including captions without mistakes and typing in enough information makes you look like you care about your posts. [10] Using a tool like Google Sheets or a piece of gridded paper, mark down your posts, when you shared them, and how many likes or comments they received within a 24-hour window. [13]

Usually people just post photos of what ever they happen to take photo. [6] Use a call to action to tell people what you want them to do with your posts. [48] Staples is great at generating engagement by letting people know exactly what they expect them to do with their posts (bonus points if you make it sound fun). [48]

Product photos: If you sell physical products such as fashion or food, you can post high-resolution photos of your product in various settings. [9] If the influencer shares your post, it can also help send some big traffic your way. [14] Once you’ve decided on what to post to each social media platform, we would love to help you craft the perfect post for every social platform in one seamless experience. [9] By the end of this post, we hope you’ll know exactly what to share on each of your social media profiles. [9] From the same dashboard that you run all your other social profiles from, you can schedule and publish posts, monitor performance, and much more. [15]

Note: for posts in feeds, only the first three lines of a caption will be displayed. [15] The business version will allow you to do more with your posts than a regular account. [11] Schedule : Scheduling means you select the time that your posts will publish beforehand. [11] I have found quality of my content is deciding factor of how good a post does. [12] Of course, the content of your post will have to be compelling for them to want to do that. [15]

Our video posts generated the highest average reach among all post types. [9] That being said, these types of posts tend to do well across the board. [6]

Otherwise, the post will look a little disorganized like the example above from Macy’s. [14] Later recently pulled a slew of social media managers as to when the best time to post was and the majority said during lunchtime (11 a.m. to 1 p.m.) and in the evenings (7 p.m. to 9 p.m.). [13] For further reading on this point, check out our guide to the ideal social media post length for every network. [15]

Influencers can charge fees ranging from $250 to thousands of dollars per post ( Kylie makes approximately $1 million per post ), depending on the size of their follower base. [11] If you notice that your followers are most active between 5 and 9pm EST, schedule your posts to appear at 5, 6, 7, 8, and 9pm. [12] What action do you want people to take on your post? If you don’t know that, start over and figure it out. [48] Why tag locations? Tagging your post to its location files it under the public page for that location, along with all the other posts from other people who also visited that place and tagged their posts to it. [10]

Or it could be a quote from the person featured in the post, as Nike has done with this video starring soccer star Neymar da Silva Santos. [15] We have found posts that are both educational and entertaining do the best for us on Facebook. [9] After you’ve sent several posts through Sprout, you’ll want to take advantage of all the analytic data that the platform collects. [11] The following week, switch the timing of your posts for each day. [12] If your post needs context, then by all means take advantage of Instagram?s generous character count. [15] Submit for Approval : Choose this option if you need to have someone on your team proofread or approve of your posts before they are published. [11] Give context where you need to, but if the post speaks for itself, let it. [15]

Send : Select send if you want to publish your post immediately to the selected profile. [11]

Like Facebook, Twitter is a great place to share your blog posts and curate high-quality, relevant content. [9] After videos, blog posts and curated content are the next types of posts that do well on our Facebook Page. [9]

Apart from sharing our blog posts, we also curate high-quality (proven) content from third-party Pages and sites. [9]

If you have created GIFs for your blog posts or product launch, Twitter is the best platform for sharing them. [9] Blog post summaries: For these videos, we summarize the key ideas from our blog posts and turn them into short video clips using Animoto. [9]

Time lapses offer a way to hook viewers’ attention more effectively while also squeezing more footage into Instagram’s 15-second video time length limit. [10] You?ll even find a list of cool Instagram captions you can use for your photos. [16] If you?ve got a sizeable and loyal audience, you can use emojis to leave Easter eggs in your Instagram captions. [16] You’ll reach a much larger audience if you use a software to automate some of your posting, which is key to successful Instagram marketing. [11] Whether you use one of the Instagram captions in this article or create your own, the best captions on Instagram come from an appreciation of your self worth. [16] If you have an upcoming launch or an announcement you want to hint at, you can use emojis in your Instagram captions to create hype. [16]

You might add an Instagram caption to direct customers to your bio link, share selfie quotes, or increase social media engagement. [16] The secret to coming up with the best Instagram captions the first time around is to write a bunch of captions first before choosing one. [16] A great Instagram caption will add context, show off your brand?s personality, entertain the audience, and/or compel people to take action. [15] If you?re running an Instagram contest, promote it in the caption by explaining to the audience how to enter and what they can win. [15] The better you know your audience, the easier it is to tailor your Instagram marketing strategy to their needs and expectations. [15] When it comes to Instagram caption ideas, you need to look beyond the one-word, obvious hashtags. [48] In this article, you?ll learn what an Instagram caption is, why you should use one, and tips for writing the best Instagram captions. [16] An Instagram caption is a written description or explanation about the Instagram photo to provide more context. [16] Some days you might choose to write an Instagram caption with a string of emojis, but other days you might decide to share a story. [16] For Instagram Stories, you’ll want to share more personal stuff about your business. [11] There are many different ways of using Instagram Stories for your marketing. [9]

Weekends tend to be hit-or-miss depending on the type of Instagram account you?re running and the type of followers you have. [13] Just getting started with Instagram? Lucky for you, we’ve put together a comprehensive guide to the platform, as well as a roundup of the best Instagram accounts to follow. [13] National Geographic?s Instagram account is one of the best at longer-form captions. [15]

If you only want to feature the best user-generated content about you or your brand on your Instagram profile, you can. [48] For businesses, Instagram marketing is not only a no-brainer, it’s incredibly valuable in terms of conversions, customer happiness, and brand awareness. [11]

Here are a few apps and tools to help you write the very best Instagram captions. [15] Her Instagram caption read “He followed me home ma! Can I keep him?” In this case, her caption helps give context as to why she took a picture with this animal. [16]

All good Instagram captions get people talking, sharing, or buying. [16] Compelling Instagram captions will lead to more engagement. [15]

Instagram users are attracted to bright, light images; skip out on the darker ones, or manually lighten them up before posting. [14] Unlike Pinterest, where images with two dominant colors prevail, Instagram users gravitate most towards images that have a single dominant color. [14]

The people behind Lego?s instagram account do a great job of this, combining humor and whimsy to tell the brand?s story. [15] User-generated content grew our Instagram account by over 500 percent in a year. [9]

It depends on the industry and audience, but you should strive to keep things light, use humor where appropriate, and show personality. [15] Your blog posts are really well written and a great look into the ever-changing social media landscape. [12] While it’s important to have a consistent theme for your Instagram profile, you can be a little flexible with your Instagram Stories. [9]

As Instagram has taken over more and more of our time and attention, we?ve become accustomed to selfie sticks, made-for-Instagram museums, social media-driven food trends, and a whole host of novel inventions, behaviors, and places that only exist to help people take cute pictures. [8] We’ll take a look at 30 amazing tips you can use to market your business on Instagram – starting with the one strategy that I can guarantee will help you get more followers, engage your fanbase, and drive sales through Instagram. [17] Just consider that the percentage of business followers that engage with content on Instagram is around 2.2% (On Facebook, that number is.216%). [18] Their final tally cites that brands receive 58x more engagement per follower on Instagram than Facebook. [20] Instagram has the users and the engagement, which are the two metrics that are most important when it comes to marketing and using the platform to spread your message and connect with individuals that can potentially be converted into customers. [19] Another way to use Instagram hashtags for your marketing purposes is to follow your own hashtag. [23] To create an efficient hashtag system, you can use Excel or an Instagram analytics tool. [23] Create hashtag contests, sweepstakes, and bonus entry contests to engage your fans and get more followers on Instagram. [17] Wishpond’s contest apps make it easy to create a hashtag contest for your Instagram Story. [17]

Instagram wants its users to use their app for everything, which is why they have basically copied every single Snapchat feature. [19] Instagram is really putting a lot of weight on Stories, because getting more people to use this feature is taking them away from Snapchat. [19]

Tapping ” Open in Instagram” will automatically copy your caption and open Instagram, with the photo or video ready to be customized. [7] Contests are always great for engagement spikes, so take advantage with an Instagram photo contest. [20]

Perhaps the difference between marketing on Facebook vs. Instagram is best understand by looking at performance over time. [20] Organic marketing on Facebook has declined by 63% since 2012, while it?s increased 115% on Instagram in that same time. [20] We don’t have to tiptoe around it – social media marketing can be needlessly time consuming, and Instagram is a prime culprit. [17] As you can imagine, this isn?t an exact science, so each social media channel has to shoot in the dark a little when determining the right criteria on which to organize their feeds. Therein lies the difference between marketing on Facebook versus marketing on Instagram. [20] I agree that instagram is now a more profitable and convenient platform for business and marketing. all the same facebook is created more for communication (family, friends and so on). especially as you mentioned, Facebook checks the text against known advertisements and publishes unofficial announcements. [20] Here are some handy instructions from Facebook (you?ll need to have a Facebook Page to switch to an Instagram business profile). [7] Since Facebook owns Instagram as well, it?s only a matter of time before your Instagram organic reach falls to zero. [18] If the trends continue, Instagram will overtake Facebook in advertising in the near future, and maybe even in the amount of users as well. [20]

Launched in late 2016, CapGenius gives users access to a keyboard they can use in conjunction with Instagram or other apps. [8] The link Pottery Barn uses goes to Curalate, a visual e-commerce platform designed specifically to let potential customers shop based on Instagram style images. [21] No other platform engages audiences and captivates attention spans quite like Instagram. [18] Local accounts are an awesome way for local businesses like restaurants or spas to reach their target markets on Instagram. [17] For digital brands targeting younger (< 30 y.o.) groups, your marketing dollars might go further on Instagram, especially for visual industries like fashion, beauty, or even architecture. [20] As Instagram tries to squash your organic growth, you can combat that by encouraging your existing audience to share your content. [18] If you get your content in front of your target audience with the above strategies, then you?ll still build organic relationships — despite the fact that C-level Instagram executives don?t want you to. [18] Instagram is less a place for sharing the work of other people (unless it?s a picture you took yourself of another person?s work), so invest in strong, original content. [20] If you want to drive sales through Instagram, it’s important that you engage followers with content that turns them into active viewers, rather than passive scrollers. [17] Whether you have a new business trying to get started on Instagram or are just looking to expand your business’ existing follower count, a bonus entry contest is right up your alley. [17] If you’re an online business, this is still doable using Wishpond ! Create a popup or landing page for your website that gets people to enter their email address and add a bonus entry action that gives them points for following you on Instagram. [17] You can circumvent this by using monetization tools like Curalate’s Like2Buy or Have2Have.It that make your Instagram feed shoppable. [17] The presence of marketers on Facebook is nearly 3x that of Instagram: 93% of marketers use Facebook, compared to only 36% using Instagram. [20] Rather than dumping all your eggs from one basket to another, it?s best to use both Facebook and Instagram simultaneously and play on their individual strengths. [20] It confirms a number of may assumptions comparing Instagram and Facebook which I use actively. [20] Again, posting or sharing other works is perfectly acceptable on Facebook, but with Instagram it?s assumed that images are original. [20] Those statistics might convince you that your business needs to be on Instagram, posting regularly, and building an organic following. [18] There’s no shame in posting a cute Instagram selfie — especially if it comes with a clever caption. [49]

Instagram is the best social media platform for you to engage with your audience on a visual level. [21] Though, Instagram is the best social media platform to build meaningful relationships with your audience. [18]

Instagram is still a remarkable place to grow your audience, build brand awareness, drive traffic, and promote products. [18] One of the most straightforward ways you can drive sales for your business through Instagram is by creating ads for your products that link to your ecommerce store or website. [17] As I mentioned, one of the biggest benefits of having an Instagram for Business account is that you’re able to link to external URLs from your Story (which is a feature that’s notably absent for non-business accounts). [17]

The more people tagging you on photos and tagging your Instagram handle in descriptions, the better. [19] Adidas knows a simple product photo won?t fly on Instagram. [20] On Instagram, photos come first–or at least that?s how we once understood it. [8] You can use the “view on Instagram” button, influencer marketing, and competitions or giveaways to make that happen. [18] As Instagram has grown it’s become an integral marketing channel for more than 5 million businesses worldwide 1 Instagram business blog, September 2017. [7] If you are not active on Instagram, both for your business and your personal brand, then you are missing a huge opportunity. [19] When it comes to direct customer engagement and building your brand identity, Instagram is the clear winner (based on the data). [20]

“I?ve networked more on Instagram and through my captions than on LinkedIn or on any other platform,” she said. [8] It?s reasonable to say that there?s never been a platform as good for business as Instagram is. [18] Now, while these are considered to be the ” Big Four,” one platform is currently crushing the competition and growing stronger by the day, and that platform is Instagram. [19] 500 million of the 800 million people on Instagram are active every single day. [18] It can be tough to get people form your Instagram page to your website without the help of ads or through your story. [17]

Instagram is also how she started contributing pieces to the Miami New Times. [8] Instagram isn?t going anywhere any time soon, so I would suggest figuring it out as quickly as possible. [19]

To be fair, Instagram can?t compete with Facebook on the sheer number of users. [20] Instagram has a lot of convenient pieces in the form of hashtag, stories, and of course the publications. [20] Here’s an awesome example of a Movember-themed Instagram hashtag contest from watch manufacturer Oris. [17] Hashtags play a major part in your pursuit of Instagram success. [17] Krystal explains, “On Instagram I actually follow the hashtag #hubspot so I can find anyone who talks about us and connect with them. [23] Continuing on with what I said earlier about leveraging different forms of content, Instagram Live is an awesome avenue to explore if you have the fanbase to do it. [17] Or maybe it?s because Instagram encourages fun, quirky, and engaging content. [18]

The process goes something like this: “You look at Instagram. [8] Frozen pizza producer Totinos uses their Instagram to act out a fictional persona named Pete Zaroll. [21] Instagram is already such a pressure cooker– studies have shown it to have deleterious effects on users? self-esteem–that it feels unfair that having a good caption should become one more burden, especially for girls. [8] If Instagram is the stage where you present an ideal version of yourself, then how important can a caption be? Really important, it turns out. [8] I think it?s kind of the same with Instagram: The caption could make or break your post.” [8] When it comes to captions, Nicole Lopez-Alvar, a 25-year-old from Miami, is the Cyrano de Bergerac of Instagram. [8] Lopez-Alvar got her gig writing captions for CapGenius through Instagram. [8]

The second — and perhaps best — way to generate reposts on Instagram is to run a competition or giveaway. [18] Niche targeting is big on Instagram (another reason hashtags are important), so pick a dedicated theme and stick to it. [20]

Though they aren’t amazing for directly reaching your target market – I’d venture that users rarely browse through specific hashtags unless they themselves are a business or influencer – using the right hashtags can help by boosting engagement on your posts, making them more likely to show up higher on your followers’ feeds or on potential customers’ Explore feeds. [17] They can help your posts reach a target audience, attract followers in your niche, increase engagement, and develop a more positive and recognizable brand image. [23] Having a Business account allows you to get unique metrics on your posts and Stories, insights into your followers, and add information about your company like your business hours, location, and phone number. [17] Ideally, you need to post content that engages your audience, receiving likes and comments. [18] You can increase the quality and quantity of your content, post content at the ideal time, and encourage social shares to do so. [18] By scheduling your posts ahead of time you can ensure your profile is always filled with fresh new content. [7] Influencer marketing has worked for a long time, but now you need to think beyond just having someone post a picture with your product or shouting out your account. [19] How many likes, comments and shares the post receives, factoring in time. [20] In fact you should make sure that you mix in popular hashtags as well in your posts so that you can benefit from their wider audience and gain more likes and comments. [22] My personal favorite strategy for Story giveaways is to get people to post photos using a specific hashtag (so you can find them), and then reposting their photos on your Story. [17] Most top brands — 91% of them, to be exact — use seven or fewer hashtags per post, so it’s easy to assume that’s the magic number for everyone ? right? Krystal explains that this isn’t always the case: She told me HubSpot has been more successful with hashtags ranging in the low 20s. [23] LuLuLemon, rather than running a more traditional ad campaign, developed a positive connotation for their brand by asking followers to post real, active pictures of themselves with a #sweatlife hashtag. [23] They can use each post as a way to talk about their brand from Pete’s perspective. [21]

You can even create engagement groups with large accounts and pay them to like and comment on your posts. [19] The engagement your posts receive within the first 20-30 minutes is crucial, and massive real engagement can even help push your content onto the explore page, and if that happens there is a good chance of it going viral. [19] If you upload your content and it doesn?t meet the requirements for direct scheduling, we?ll let you know that it will be scheduled as a reminder and that you?ll receive a notification to your mobile device when it?s time to post. [7] Your location and niche will determine what times are best to post, but there is no way in determining this without testing. [19] It may take a bit of tracking and experimentation, but you should try to figure out when your audience tends to be most active and time your posts accordingly. [22]

Post a photo (or a couple photos) of your products with descriptions or a call-to-action in the caption. [17] We try to use hashtags tailored for a specific topic and then narrow it down further — for instance, we?d use #SEOTips if our marketing post was mostly about SEO.” [23] If you choose an excel sheet, you?ll need to manually keep track of which hashtags you use, how often, and which ones correlate to your most popular posts. [23] I?m looking at “Top Post” for a particular hashtag and all of them have fewer comments and “Likes” than all of the “Recent Posts” for the hashtag. [22] My wife’s account shows her a bunch of my work in her top posts under the same hashtags. [22] Long gone are the days of chronological feeds where posts appear in the order they were published–and good riddance, frankly, considering this organization structure doesn?t scale well when you follow hundreds of accounts. [20] Start reminding your followers to turn on your post and story notifications, because the more followers that engage with your live feeds, the better your account will perform in explore. [19] Once you find the best times to post and know when you will have the most eyes on your Stories, you can create fun messages and then include a call-to-action that your followers can access by swiping up. [19] Since reaching your audience is harder than ever, it?s key that you choose the best time of day to post. [18] According to the above Selfstartr report, while Instragram brands reach 100% of their audience per post, that number drops drastically to 6% for Facebook. [20]

When it’s time for your post to be published, Buffer will send you a notification to whichever devices have been connected to your Buffer account. [7] Posts from accounts the user directly shares with others are ranked higher, and the person who receives the shared posts gets a rank boost on their own posts. [20] Posts from accounts that the user interacts with more frequently are ranked higher. [20]

Post more during the times that receive increased engagement. [18] Whatever the case may be, maake sure to announce your broadcast well in advance (on your Story, on other social platforms, and in a post) to give your broadcast the best possible shot at performing well. [17] When marketers post on other social platforms, they become a bit too? well, salesy. [18]

Generally, people react well to promotions when combined with appealing product posts. [17] Posts from people the user knows personally are ranked higher. [20] Posts appear “based on the likelihood you?ll be interested in the content, your relationship with the person posting, and the timeliness of the post.” [18] Once you lock down your best times, there is no excuse to not post new content. [19]

Posts that aggressively bait for likes, shares, comments, votes or tags are ranked lower. [20] Whether you?re at the beach and need a salty pun, on a romantic getaway with your significant other, or you just want to post a self-love selfie, we?ve got all the info you need to rack up those likes. [49] “Sometimes I have really nice pictures and I don?t post them because I?m like, “Oh, I don?t have a caption,? ” said Subah Imami, a 20-year-old rising senior at New York University. [8]

One of the advantages of scheduling your posts in the web app is that you?ll have access to images of videos that might not be on your phone. [7] Food magazine Bon Appit posts awesome cooking videos on Facebook. [20]

Essentially, hashtags are a better way to categorize your posts. [23] You might think is a no-brainer, but you’d be surprised! If your posts get hundreds or thousands of comments, this strategy is less feasible – but for a small business looking to grow its following and get more customers, responding to every (real) comment you get is an awesome way to build personal relationships with both potential and existing customers. [17] It’s the one place (besides posts, of course) that people can get information about your business. [17] Occassionally add a CTA to your posts (and even your profile) that tells people to turn on post notifications. [17] Posts trying to push people into buying a product/service or join a contest are demoted. [20]

By spending an hour or two creating and scheduling your posts for the week ahead, you can save a ton of time and keep a consistent quality across the board. [7] Confirming this, a spokesman for Sweety High told me that the site?s Instagram-caption posts receive 2.3 times more page views than the average post. [8]

User-generated content is uniquely engaging because it’s real and genuine – it’s not as perfect and polished as the photos you post yourself, and that’s what makes them so exciting. [17]

Instagram is doing it because they want you to pay money to reach your audience. [18] In the years to come, growing an organic audience on Instagram will only be more difficult, not less. [18]

Instagram sweepstakes work particularly well when you have an ad budget. [17] Instagram has always tweaked its algorithm, but what they just released really tossed a wrench into the spokes of many brands and campaigns. [19] When it comes down to building a brand reputation and relationships with customers, Instagram is better. [20]

Instagram, though, places more emphasis on discovery and observation, and less on interaction–although ironically their engagement rate is much higher. [20] HubSpot also recommends this 2018 Instagram for business guide. [23] To wrap a nice bow around it, Instagram is better for direct marketing: engaging with customers, spreading awareness, showcasing new products/services, comparison shopping, and influencer marketing. [20] Throw the idea of automation out the window if you plan on leveraging Instagram in your marketing efforts. [19]

Even though Instagram organic growth is dying, it still outperforms every other massive social media platform? combined. [18] Even though Instagram is fighting the software and restricting API access, there will always be some sort of automation option, and they will continue to feed off tags. [19] Think of it as the equivalent of an email newsletter for your Instagram feed. [17]

Instagram outperforms Facebook in visually-dominant industries. [20] Don?t abandon Facebook just yet–but keep an eye on the horizon by developing your Instagram presence. [20] The answer is simple: The makers and owners of Instagram (and Facebook, for that matter) want your organic reach to be zero. [18]

We?ve all had a moment (or two, or three) when we?ve deliberated whether or not to share a selfie on Instagram. [49] One underappreciated part of Instagram is bio in your profile. [17] If you want to win when it comes to Instagram you need to do it right and play by their rules. [19] Someone who enters your bonus entry contest contest might earn 5 extra entries for following you on Instagram, 3 entries for Tweeting the contest link, or 10 entries for getting a friend to enter the contest, too. [17] There you have it – 30 awesome tips that will help you find success on Instagram. [17]

When you are broadcasting make sure to encourage the viewers to post comments on the live feed, as they help significantly. [19] Find posts using the hashtags you’ve curated in the previous tip and leave a few comments here and there. [17] Up to 30 hashtags fit in the description, but you can always add more in a comment on your own post. [20]

Simply put a post that has acquired more likes and comments recently has better chances of appearing in Instagram?s “Top Posts?. [22] Occasionally post stories with a discount code (or promotional pricing on a specific product). [17] If you just post a picture of the product alone, nobody will stop to explore more. [19]

“I think the caption is really 75 percent of the post,” said Michelle Ciciyasvili, a 28-year-old publicist in New York. [8] Tim Hayne, the vice president of editorial at Sweety High, contested the idea that its caption advice could lead to cookie-cutter posts. [8]

For any of your scheduled posts that Buffer can?t share directly, we?ll let you know after you create the post. [7] If you’re a taco restaurant you might create a set of partnered posts with a local brewery, promoting their beer (and vice versa for them). [17]

These users are more likely to engage with your post because your post is exactly what they wanted. [23] This is important because it means posts from brands are demoted. [20] That?s why it?s critical that you pay attention to your own engagement rate across various posts. [18] I would highly suggest you make deals that involve the influencer posting about you, but also commenting and linking your posts. [19] Facebook is also a better gateway to external sites or online stores because you can post links to anywhere. [20] For instance, #marketing is incredibly broad and attracts all types of posts. [23] More specifically, it tracks both the “likes? and “comments? that a post receives, as well as how much they have grown recently. [22] Build your page starting with one of Wishpond’s awesome templates and put together an awesome prize package and a few attention-grabbing posts – and some ads, if you have the budget – to spread the word about your contest. [17]

Instagram Stories is amazing for sharing your content – it’s like a first-class ticket to the top of your followers’ feeds. Updating your Story periodically (but at least once a day) is a great way to keep followers engaged. [17] While share buttons like that work great for other social media platforms, you?ll want to use this “view on Instagram” button to drive website traffic to your Instagram account. [18] GoPro does this consistently on its Instagram account, asking its followers to send in photos and videos, which GoPro then shares with its audience. [18] Consider using video for the times when a photo just won’t do, or using Instagram’s Carousel feature to tell a story or highlight a product in multiple photos. [17]

I have trouble imagining a scenario in which I would want to use a Meghan Markle quote in an Instagram caption, even though a list offers 24 “flawless” options, like “I don?t want to waste time getting ready. [8] Use an Instagram contest tool like Wishpond to build an amazing hashtag contest for your brand. [17] Let’s take a look at a few ways you can use Instagram contests to take your business’ social media marketing to the next level. [17]

Old Spice opts for a branded profile image, but use their Instagram Bio to talk about everything their followers can expect ALL IN CAPS. [21] Whether you’re looking to get more followers, capture leads, or sell more products, running a contest is – bar none – the best way to do all three when it comes to Instagram marketing. [17] Instagram marketing at its simplest consists of product photos, but it’s not a strataegy that should be taken lightly! A combination of great photography and an action-oriented caption can definitely help you find success with Instagram marketing. [17]

Try to leave meaningful comments instead of things like “Great photo!” – this will help you build relationships with other brands. [17] She said, “I spend a lot of time in idiom dictionaries, like wine idioms, and things that rhyme with ros every possible idiotic thing that I can think of.” [8]

“Maybe it’s dramatic to call it the death of organic social, but increasingly, we’re telling our clients, ‘If you’re not going to put money behind promoting your content, organic engagement is a real tough thing to produce sustainably.?” [18]

Identify the accounts in your area that have large followings, and reach out to them to review your product or visit your business – then ask for a post on social! If you’re lucky, these accounts will also have online publications, meaning you might be able to have your business be featured on a local blog post as well. [17] Talking about your brand or business in your Instagram Bio is helpful, but when you include social proof, you can back up your claims with outside sources. [21] Whether you’re a much-loved international brand, a smaller agency or a start-up business, your Instagram Bio is a high-value, low-cost way to improve. [21]

With over 500 million daily active users and 80% of Instagram accounts following at least one business, you have the opportunity to interact with a huge potential audience. [21] If you’re one of Instagram’s 800 million monthly active users, you’ll know how powerful the social network is as a marketing platform. [17]

If your audience doesn’t use emojis in their daily conversations — as Divinity LA’s does — then it won’t make sense to use them in your Instagram Bio. [21] Old Spice also uses their Instagram Bio to let their audience know about any upcoming promotions of coupon offers (COUPONS). [21] You can use your Instagram Bio to help promote new and timely offers as well. [21] You can provide discount codes through this link as well, like Dollar Shave Club does in their Instagram Bio. [21]

In their Instagram Bio, they were able to talk about the different kind of content they plan to publish in five words. [21] Music streaming provider Spotify does this regularly, changing the content in their Instagram Bio to promote a new offer or highlight a popular musician. [21]

Anything marketers can do to optimize and refine their Instagram Bios will help their brand stand out against an ever-expanding sea of competition. [21] These first two emojis are used to help tie in Divinity LA’s brand identity to their Instagram Bio. [21] Moving from an online-only business to a physical store is a huge step; you can help announce this in your Instagram Bio. [21]

There’s no other way about it: the absolute best way to market your business on Instagram is by running an Instagram contest. [17] Running an Instagram contest is one of the best ways to generate engagement and drive sales through Instagram. [17] Most businesses can run a successful Instagram contest, but if you want to give your contest the best possible chance at succeeding, there’s one activity worth investing time and money into: Instagram Ads. [17]

There are a ton of Instagram accounts that focus specifically on a single city or state; in addition to photos of popular local spots, they tend to feature experiences or businesses. [17] This article was EXCELLENT!!! I just barely opened an Instagram account last night, so I’m not sure which I’ll use to start with-great options to choose from. [21] “I barely remember writing any of them,” said a New York-based writer who has contributed lists of Instagram captions to an online publication (and who didn?t want to use her name because she didn?t want to criticize her workplace publicly). [8] Jewelry makers Divinity LA Bracelets uses a few well-placed emojis to reinforce the sentiment in their Instagram bio. [21] First and foremost, your Instagram Bio needs to tell people exactly who you are. [21] With all that reach, every marketer on the platform needs a stellar Instagram Bio. [21] If you haven’t already, you need to turn your Instagram account into an Instagram for Business account. [17] Make sure you ask your audience to follow your Instagram account at the end of your newsletters, or create a gated coupon code that is unlocked once they follow you. [19] This tip works particularly well for retail customers because it’s so easy to set up – just have them show you that they follow your Instagram account at your point-of-sale, and then give them 10% off (or whatever you decide to offer). [17] If you’re running an Instagram contest, this works well too. [17]

This play off a typical Instagram profile lets Totinos adopt a brand persona that isn’t 100% dedicated to selling their product. [21] A Selfstartr study brings more up-to-date statistics: Only 32% of Facebook users regularly interact with brands, compared to 68% of Instagram users. [20] Each emoji in this Instagram bio represents a different core aspect of their brand values and ideals. [21] Showing personality in your Instagram Bio is a great way to connect with your audience. [21] Tim Ferriss, author, podcaster, and blogger, does a great job of utilizing social proof in his Instagram Bio. [21] PRO TIP: When you include social proof, just make sure that it adds to the value of your Instagram Bio. [21]

Now we are curious: what kind of Instagram Bio works best for you? Let us know in the comments. [21] This might not work for most companies, but you can still have fun in your Instagram Bio without creating an entirely new persona. [21]

From serious quotes to funny captions for selfies, we?ve compiled a list of Instagram captions guaranteed to capture the attention of your followers. [49] Instagram marketing is great, but it’s no use if you have nobody to market to. [17] With Buffer for Instagram, we’re excited to be giving you the power to manage your social media marketing from one central location, and we’re eager for you to have the tools you need to plan, track, and amplify your Instagram marketing. [7] It can be a tricky platform to grasp, but I’m certain these strategies will help you kickstart your Instagram marketing. [17] Let?s talk about what a brand can do to maximize the effect of Instagram marketing. [20] This is by far my number one Instagram marketing tip – it’s something you need to try if you haven’t already. [17] For your perfect Instagram bio you only have 150 characters to play with, so each one needs to count. [21] If your company has physical locations as well as an online presence, it is helpful to include those in your Instagram bio as well. [21] Their Instagram Bio covers all bases, so anyone who comes to their profile will know exactly how to purchase their coffee. [21] The following strategies will help you craft your perfect Instagram Bio. [21]

Note: If you’re a current Buffer user who has an Instagram profile already connected, you can simply visit that profile in your Buffer dashboard and follow the prompts from the banner on the page. [7] Daniel Wellington — a business that sells watches — does this with their Instagram account. [18] Nikolas Haskins, a 22-year-old from Green Bay, Wisconsin, who works in insurance, turned to online caption advice earlier this year when his Instagram captions were causing tension in his relationship. [8] Wishpond’s Instagram contest builder features dozens of templates that that make creating an Instagram contest simple. [17] Ready to run your partnered Instagram contest? Wishpond’s Instagram contest apps make it easy to build a giveaways, contests and promotions for you and the businesses you choose to partner with. [17]

You would type in “coffee,? and it gives you really punny and witty things to say, so “Java number I can call you on?? or “Life is great, don?t be depresso.? ” Lopez-Alvar, the 25-year-old from Miami, now gets paid to contribute captions to the app. [8] It’s one thing for you to tell your followers that your products are awesome and that they should buy them. it’s a completely different thing when somebody they can relate to sings your products’ praises. [17]

The next day, Instagram announced that the tool was on its way, and with it users will be able to export all their stored content, including “photos, videos, archived Stories, profile info, comments, and non-ephemeral messages.” [24] The way users find content on Instagram relies a lot on the proper use of hashtags. [27]

Instagram imagines the feature will be used to help promote friends and brands you like on your own story, making it easier to share, say, a band’s tour announcement with your followers. (It’s easier than saving or screenshotting the image itself since people are going to do it anyway.) [24] National Geographic has been using its award-winning photos to tell a visual story since 1888, long before social media existed! However, it’s almost like Instagram was built for it, and it only makes sense that National Geographic would be the most followed account with over 85 million followers to date. [27] Once again, a social media site has found a way to get even more creepy and stalker-y — starting today, Instagram will join the likes of Facebook Messenger and WhatsApp in displaying the last time you were active in your friends’ direct message inboxes. [24] Moving forward to present times and Instagram is now my all-time favorite platform for sharing, promoting content and engaging with my audience on a whole new level. [26] The best advice for Instagram? Follow people you really like and fill your feed with content you love. [24] You know how you can directly tag someone in your Instagram photos? Well users will soon be able to tag people in videos, but the update is rolling out to selected ‘grammers first. [24] People use Instagram to come and look at photos and videos, but they want to know what they are looking at to give context. [27] Your photos will most likely never be as good as National Geographic’s, but you can still apply the strategies they use on Instagram to boost your brand. [27]

If you want to get your hands on scheduling features, you have to pay for subscription services like HootSuite, Sprout Social, or any one of the companies working as a Facebook Marketing Partner or Instagram Partner. [28] With more than 600 million monthly users, Instagram has stayed at the forefront of social platforms, while Facebook and YouTube have battled issues of measurement and security. [31]

On Instagram, users usually tag their content with with relevant hashtags — #slime or #makeup, for instance. [24] This will mark the first time Instagram offers a first-party solution for easily saving offline copies of the content you share on the service, so it’ll be interesting to learn more about the approach it’s taking once further details emerge. [24] I’ve found with Instagram that if you have some content ready for sharing, it can help save you some time. [26] Make use of the tools Instagram gives us for engagement: Polls, linking, tagging, location and the other Instagram tools definitely help people engage more and can also bring more exposure. [31] While National Geographic is a B2C brand, there isn’t any reason a B2B brand can’t follow its example and use these tips to help define itself on Instagram. [27]

Posting engaging and “Likable” content is one great way to get noticed and to grow your Instagram followers. [26] A great way to be consistent with the content you share and promote on Instagram is to create a Social Media Content Planner. [26] Going to a career fair? Attending a conference? Having a company party? Volunteering as an organization? Share on your Instagram story! Posting snapshots of your time at an event lets others feel as if they are there. [50] Instagram has reportedly called it quits on the company’s Apple Watch app. MacRumors says the app was built using the watchOS 1 SDK, so it’s been out of date for quite some time. [24] Around 20 percent are actively on Instagram Live, and we at Collective Bias anticipate that statistic to rise over time as the live video medium gains traction. [31] Thinking about cutting the cord re: Instagram following the recent Cambridge Analytica scandal but worried about losing all those precious memories you’ve collected there over the years? Fear not: according to TechCrunch, the social media site has finally launched a Data Download tool so you can grab all your photos and videos before you leave. [24] Instagram announced on its blog today that you can now add any photo or video from your Camera Roll to your story, even if it was taken more than 24 hours ago. [24]

Update hashtags frequently: Instagram is offering new analytics for business accounts to make it easier to identify which hashtags work and which don’t. [31] While your company may not have 110 of the world’s top photojournalists running your Instagram like National Geographic, you can make sure that the most talented photographers within your business have access to your account. [27] Though the feature is limited to business profiles for now, Instagram says that the update will make its way to regular profiles by early 2019. [28]

We thought we?d ask two of our top Social Fabric influencers what tips they would give to businesses or influencers looking to grow their social presence, engagement and followers on Instagram. [31] Don’t stress so much about Instagram constantly changing: Focus on creating high-quality content and engaging with your loyal followers. [31] Along with ensuring you’ve got access to your content even if something should ever happen to Instagram, this would also make it easier for folks to grab their virtual belongings and easily take them over to another competing platform. [24] According to data from analytics platform Talkwalker, there have been more than 5,000 tweets from 899 accounts mentioning Instagram hacks just in the last seven days. [24] Top marketing experts and analysts are predicting massive user growth from Instagram in 2018, many saying Instagram will be the most popular social media network. [27] It includes a useful Social Media Content planner for Instagram. [26] An Instagram spokesperson tells TechCrunch ‘This type of content has no place on Instagram. [24]

Instagram said that it added this feature to make your feed more personalized, but it acknowledges there was clearly user demand. [24] The Instagram app is loaded with all sorts of features these days, one of which is the ability to send direct messages to friends and family members. [24] OK. If you’re a blogger and you’re not yet using Instagram or don’t have a profile, then download the app right now on your smartphone and create one. [26] You can leverage your Instagram Live video afterwards by saving it and archiving it to your profile page. [50] Up until this point, Instagram has autoplayed videos on mute as you scroll through your feed, only playing the clips with sound once you tap them. [24] Instagram announced on its blog today that you can now play around with Face Filters while you’re streaming video using Instagram Live. [24]

According to Instagram, this can mean everyone or groups of people, such as only your followers or only people you follow. [24] In the meantime, though, here are some simple ways to start growing your Instagram followers for your blog. [26]

Instagram says you’ll be able to remove the guest at any time, swap them out for someone else, or let them exit the broadcast on their own. [24] Every single time I open Instagram, those purple/orange circles taunt me. [25]

The ability for its photographers to show their worldly perspective in real-time allows National Geographic to reach more people with Instagram than virtually any other media outlet. [27] Alanna Okun, a senior editor at Racked, also gets frustrated by the Instagram Story posting habits of the people she follows. [25]

We polled roughly 600 social influencers to better understand their opinions and preferences for certain social platforms, and Instagram rose to the top as a favorite platform. [31] If you’re not familiar with Instagram at all and for whatever reason, it is the largest visual content- based social media platform available. [26]

Instagram is the place to start creating brand awareness for your business. [27] Anyhow, I’m glad you enjoyed the tips just in case you ever feel the need to leverage Instagram for your business or blog. [26] Great tips for anyone who wants to start using Instagram to promote their blog or business. [26]

I read that Instagram is next to Facebook by the number of active users per month. [26] The Instagram app for Apple Watch will no longer be available as a stand-alone experience once users upgrade to Instagram version 39 on iOS, released April 2, 2018. [24] Users with an Apple Watch will continue to enjoy a great Instagram experience through various rich and varied notifications. [24] Consider: Instagram has more than 800 million monthly users and is particularly popular with younger generations including Millennials, who often are shoppers. [29]

Prior to this update, Insta users could only add content if it was taken within a day of when they were attempting to post it, severely limiting the media they could share with their followers in story form. [24] I’ve noticed that I get better engagement if I take the time to create a better photo to post, rather than throwing something mediocre onto my feed every day. [31] Sometimes you can get into what I like to call a Scroll Hole that keeps you trapped in your social media bubble, constantly liking posts you’ve already double-tapped while slowly going insane every time you refresh the app. [24] The only tools around have been ones that let users pre-write post captions and send out push notifications to remind users to post at given times. [28] Another 50 percent indicated that they are using albums, a feature that allows users to upload and swipe through multiple pictures within the same post like a micro album. [31] As Perez points out, you can’t opt out of recommended posts like you can with the hashtags feature — instead, you can only temporarily hide them from your feed. [24] The only major difference is that you cannot edit and post a photo or a video from a computer – you can only look at pictures, like them, and visit the explore page. [24] Speaking of likes, they’re what people give you when they double-tap your post – a red heart will appear on the photo, and a like-count at the bottom of the picture will show how much love a certain photo is getting. [24] It helps with the algorithm because people spend more time reading your post. [31]

Other options for posting photos include posting multiple pictures in one post, so you’re not flooding news feeds with photo after photo after photo. [24] For an app that found success through encouraging folks to post carefully-considered photos that depicted their life in the absolute best light possible, stories loosened the collar a little bit. [25] ?Use “Stories” (Instagram?s short videos) to show your audience that they can now shop your posts. [29] National Geographic not only posts stunning photographs, but it also has attention-grabbing captions that draw in its audience. [27] Most of National Geographic’s posts use these the top trending hashtags. [27] Recruitment hack: Develop a hashtag for your employee takeovers and also encourage the employee to post a recap on your actual profile. [50] Keep in mind that if your profile is private posts that are hashtagged will not show up on the trending/public page, no matter how many likes you get. [24]

Stories appear in the top row of the Instagram application, not in your usual profile grid and newsfeed. [50] If it’s over 24 hours old, Instagram will automatically supply a new sticker showing the date the photo was taken. [24] This feature was originally publicly requested by TechCrunch in an article in which they called out Instagram for not having a “Download Your Information” tool similar to that offered by its parent company, Facebook. [24] If you are really looking to make your Instagram for recruitment game all-star worthy, then utilizing Instagram Live is a great feature to add to your strategy. [50]

Engage instantly with your followers by hosting Instagram Live events. [50] Based in Austin, Texas, Amanda has more than 51,000 Instagram followers. [31]

A great way to start creating excitement and hype about your new ‘thing’ on Instagram, whatever that might be, is to tease your audience. [26] If you take a look at some of the most creative brands on Instagram right now, you’ll notice that many of them love to have a unique theme or style. [26] There is no limit to what you can accomplish for your employer brand and recruiting efforts on Instagram. [50]

Instagram is also offering a special sunglasses Face Filter that will be available exclusively in Live video for the next week. [24] I mean, I always imagined Instagram to be a platform best suited for kids and celebrities. [26] There?s little doubt that Instagram is the platform du jour for influencers. [31]

Boomerang and Hyperlapse are two apps developed by Instagram that work in tandem with the original, root app. [24] As of an April 2 app update, the Instagram app for iOS will no longer include a stand-alone app for watchOS. [24]

Clever wording on Instagram should be used to drive people deeper into a story and move them to engage with your company. [27] Woznicki says Instagram sent him security emails notifying him the email address on his account had been changed (once again, to address) and 2FA had been disabled. [24] Once your profile is public, head to 2017 Best Nine and input your Instagram ID. [51] Instagram Feed Pro is one of my favorite WP plugins for adding customized responsive Instagram feeds to my website. [26] For me that’s watching every single Instagram Story on my feed. [25] Have you ever been super annoyed with someone on your Instagram feed, but you don’t want to unfollow them at the risk of ruining your friendship/relationship? Then you’re going to be incredibly happy to hear about Instagram’s new Mute button. [24] Instagram also hinted that they’d be tweaking and improving feed further, and would be sharing details over the next few months. [24]

You might have noticed a new end-of-year trend on Instagram the past few days. [51] Picture this, entrepreneurs: Selling via Instagram The Shopping feature is bigger and better than ever. [29] The new feature is available in the latest versions of Instagram on both iOS and Android. [24] Now Instagram has introduced a new feature that lets you know when you’ve scrolled through everything once aka the ‘You’re all Caught Up’ feature. [24] When asked about it, Instagram confirmed to TechCrunch that it’s testing this feature. [24] A source tells TechCrunch the same racist GIF was spotted in Instagram as well, indicating that Giphy is at fault. [24] How did I arrive at this number? Well, let’s look at limits of an Instagram Story. [25]

To access the Explore page, just tap on the magnifying glass on the bottom of your screen, or the compass beside the heart if you’re using Instagram on your desktop. [24] I’ve been using Instagram to promote my blog and online biz consistently now since 2015. [26] I discovered that 70.7% of U.S. businesses were using Instagram. [26]

Taylor Swift (@taylorswift) – 104M+ followers Pascal Le Segretain/Getty Images Swift deleted all of her posts and unfollowed everyone on the app in August in advance of her new album. [30] Stories are your strength: They keep you active even if you have a couple days where you haven’t shared a post, and they allow you to share that personality of yours and connect more deeply with your following. [31] You can reshare Stories from your archive to your current Story, share them as a post in feed, add them to a highlight (more on that below), or turn off Stories Archive altogether. [24]

I believe that the perfect amount of stories to post in a single day is three. [25] Go Live: Live stories help boost your posts because they are a top priority for the algorithm. [31]

What might that look like? Okun points out that if you’re somewhere cool, like a museum, then you can post as much as you’d like. [25] Unlike regular posts, there are no likes or public comments. [24]

Post pictures from special events, trade shows, scenes from off-site business travel, media appearances, and company parties. [27] To put another way, there’s a lot one needs to sit through in order to find the gems, the Good Posts. [25] Selena Gomez posts a photo from her and The Weeknd’s red carpet debut at the Met Gala. [30] You can tell a post has more than one photo if there’s a little white box in the upper right corner and dots between the description and photo once you tap on it. [24]

The caption tells the whole story! Never post with vague or incomplete captions. [27] Selena Gomez (@selenagomez) – 130M+ followers Jordan Strauss/Invision/AP Her posts dominated the most-liked list. [30] Starting today, when you open the app, newer posts will be more likely to appear first in your feed. [24] If you tap the button, you’ll refresh the app and be taken to new posts at the top of the feed. [24] The company is testing a “New Posts” button that lets you choose whether or not you want to refresh your Insta feed. [24] If you have a public Insta account, you’ll now be able to hand-pick who is able to comment on your posts. [24] Whether your account is public or private, you’ll be able to block any person from commenting on your posts. [24]

This could be a picture of myself writing a new post, recording a new video, or, simply a pic of my gear or office setup. [26] Post scheduling has never been available until now, despite third-party companies? best efforts to advertise such features. [28] Check out this amazing post on Social Media Examiner to learn how. [26] Sometimes that might mean having a couple days between posts, but when I finally do post, the results are worth it. [31] While the three-post rule concerns itself with quantity, the idea that you only have three posts per day will hopefully encourage some self-reflection on quality. [25]

You can mute someones profile by tapping on the three dots in the upper left of their post and tapping the mute option. [24] These types of posts are popular amongst the Kardashian-Jenner clan. [24] Cranking out post number 197 for the Magnet4Blogging tribe! Rarely do I work on an evening but felt inspired to do this, minus the coffee fix. [26]

For promoting your blog, for instance, you might want to use video to quickly introduce a brand new blog post, or mention some key points of your article to tease your audience, and so on. [26]

If 2017 was the year of Instagram boomerangs, 2018 is the year of Instagram Stories! The platform decided to go head to head with Snapchat and develop their own “story” feature, and it has really helped to transform the application. (As a die-hard Snapchatter, I have to admit I now find myself really loving Instagram Stories! Shhh!) So what are stories? A story allows you to share photos or 15-second videos of moments throughout your day. [50] Instagram Stories are Instagram’s response to Snapchat/Snapchat Stories, which are a series of photos and videos strung together in a content package that disappears after 24 hours. [24] OK. So before you start adding photos and sharing videos on your Instagram profile, here’s a big tip! Think content quality and relevancy. [26] Similar to the “Download Your Information” feature that Facebook introduced in 2010, this would enable Instagram users to save offline copies of their photos, videos, and direct messages. [24] After you capture a photo with a face filter, you can use Instagram’s existing markup features to draw over the image, add stickers, and more. [24]

Make sure you use hashtags on Instagram Stories, since people can follow hashtags. [31] Instead of interrogating my own relationship with Instagram Stories or taking any sort of personal responsibility for healthier phone use, I’d like to suggest a new arbitrary standard for proper Instagram Story use that I think everyone should follow. [25]

If you think just existing on this planet is a unique experience worth posting more than three times per day about, then perhaps the issue is not with Instagram Stories. ? [25] If a third, or even a half of those accounts are posting a handful of stories per day that’s somewhere between 10 minutes to a full half-hour of Instagram Stories to watch. [25]

As of December of 2017 Instagram users can now “follow” hashtags, in the same way a user would follow an account! Share your hashtag around the office and encourage potential candidates at recruiting events to follow your hashtags. [50] Yes Instagram users have exploded, and now is the time to start tripling down on your Instagram marketing strategy. [26]

Now, some 300 million people use Instagram Stories on a daily basis. [25] How can you use Instagram Stories for recruitment and to promote company culture? Well, here are some great examples of businesses who are #killinit when it comes to stories. [50]

If you’re like me and you find zooms hilarious, then the latest update to Instagram Stories is going to make you so, so, so happy. [24] Instagram Stories are a great way to get feedback from your followers. [24] Given how Instagram Stories are designed — enticing users with bright colors, playing on their latent FOMO and then pulling them into a slideshow-like experience that autoplays until there’s nothing left to consume –I think it’s worth considering how you’re contributing to someone’s Instagram Story Debt. [25] The masses spoke nearly a year later when Instagram Stories users surpassed that of Snapchat. [25]

You got me thinking of levelling up my own Instagram account, I don’t really use it much. [26] Today, a staggering 86% of top brands have an Instagram account. ( Source ). [26] Whether you?re a business or an individual looking to grow your Instagram account, there?s no better place to start than with influencers. [31] Hand over your Instagram account to an employee for the day. [50]

According to this article on WordStream, 60% of Instagram users say they have learned about a product or service on the platform. [26]

Screen capture your blog posts, add descriptions and use relevant hashtags. [26] In a blog post on its website, National Geographic’s associate photographer producer Tyler Metcalfe says, “Our goal is to motivate our audience to travel in a responsible way, and our photographers have been doing this successfully for decades.” [27] If you’re going to implement this strategy for your blog posts, I’d also recommend adding a short description and some appropriate hashtags relevant to the topic of your article. [26]

One thing that people were bummed out about was the fact that you were only able to upload square images: this meant that if you had a beautiful portrait shot of a group of friends, or a stunning landscape shot of a sunset on the horizon, you were SOL. [24] When your broadcast has ended, you’ll be able to tap “Share” at the bottom of the screen to add your replay to Instagram Stories for 24 hours. [24] Almost 80 percent of influencers are using Instagram Stories, an impressive usage rate for what has become Instagram?s primary answer to Snapchat. [31] If you’re wondering where the GIF feature went on your Instagram Stories (or Snapchat) recently, the answer is simple: an extremely aggressive racial slur slipped past the sensors (full disclosure: IDK if they actually have sensors, but you get what I’m saying). [24] Even though Instagram Stories has far-outpaced Snapchat, there are still some learnings that can be brought over from the app that has now pivoted to sunglasses. [25]

First of all, your Instagram profile must be public for this to work, so if you have it set to private, quickly switch it to public to allow Best Nine to get in there and do its magic. [51] Connect your Instagram profile to your blog’s or brand’s Facebook page. [26]

I hope you enjoyed reading through these 11 tips, and more importantly, I hope you’re going to take action and start implementing a few of them into your Instagram marketing strategy to help you boost the growth of your blog. [26]

Like Facebook, Instagram gives you a lot of space in your captions and its tap-to-expand format makes longer captions super easy to access without leaving your feed. [32] Don’t worry, we’ve done the hard work for you and created an awesome list of generic captions for your Instagram photos and videos. [39] à la Beyoncé, Instagram photos without captions reign supreme. [36] Everybody will share it on Instagram with some best captions. [38] “When I scroll through Instagram, I don’t necessarily even read the captions. [36] When Instagram was down, I ran around town shouting “like” at flowers, dogs, and expensive brunches. [38] It?s clear from Red Bull?s Instagram content what it?s trying to be. [52] Just ask Groupon, which faced a class action lawsuit in 2016 for reusing peoples’ Instagram photos to promote its deals. [34] In the fashion community, few social media platforms are as beloved as Instagram. [36] In a user’s Instagram feed, the first image in a carousel isn’t always the first image that displays. [32] “Y ou really want to hear a person’s personality through their Instagram feed. [36]

The winners of the competition had their work featured on the official Instagram page, as well as on billboards in 5 cities. [52] Their Instagram videos are dynamic and full of movement, with the camera closely following the subjects. [52] They will often repost videos from YouTube on their Instagram, and vice versa. [52] You shouldn?t assume, for example, that everybody who follows you on Instagram has watched your YouTube videos. [52] For instance, you can put a teaser on Instagram or Twitter to advertise a full video that can be viewed on YouTube. [52]

When it comes to soft drink brands on Instagram, Red Bull rules the roost. [52] By studying Red Bull’s Instagram strategies, you can give your brand wings too. [52]

Contests are always a great way to attract attention to your Instagram page. [52]

If you want to make sure you don’t miss posts from your friends and favorite Instagrammers, you can set up an alert to notify you when a user you like posts a photo or video. [53] Including hashtags in the post caption resulted in 9.84% more Likes, and 29.4% more Reach. [35] The social analytics platform Simply Measured found that posts with at least one hashtag had 12.6% more engagement than posts without any. [52] Of this sample size, 51 posts included posts with hashtags in the comments, while 66 posts contained hashtags in the original post caption. [35] Posts like this one don’t just show you what to do, either they tell you in specifics by including the entire recipe they’re demonstrating in the carousel’s caption. [32] Adding a watermark that clearly signifies the original poster is a good start, as is giving that person a shoutout in the caption of the post. [34]

Since Red Bull has 7.8 million followers and hundreds of thousands of views per post, they must be doing something right. [52] A common problem with brands is that they don?t post enough, or they post at irregular intervals. [52] Try to keep a consistent schedule, with posts spread throughout the day. [52] You wouldn’t correct a typo in a retweet, or selectively quote parts of a shared Facebook post. [34] Here’s how to avoid missing important posts and regain control of your feed. [53]

We asked him to share his learnings on the types of Instagram captions that work–the ones that increase engagement, are prone to getting you more likes, and generally make people like you more on the platform–and, of course, the types of captions that don’t work. [36] The trend of putting the hashtags in the comments came about as a way to keep Instagram captions looking clean, but then soon, people realized that hashtags in comments were also discoverable by Instagram?s algorithms. [35] According to our Facebook connections, this is a deliberate move to help reduce the spammy and less relevant behavior of certain Instagram accounts, and with this algorithm shift has come a fad of people trying to get fancy with hashtag placement in order to game the system. [35]

You can use this 990 + Instagram captions for your funny Instagram photos. [38] This Instagram captions will provides their popularity lies in combining a photo with a caption. [38]

What works for the fun food images on your personal Instagram profile may not work the same way for a law firm?s business profile that you’re trying to build. [35] At the end of the day, you should utilize whichever approach works best for your Instagram account, however, the data highlights which is clearly better. [35] While trying different tactics is always recommended, we need to be clear that managing a personal Instagram account is much different than managing a brand account. [35] Some brands are still hesitant about adopting videos as part of their Instagram marketing. [52]

Especially when you need a lot Instagram caption ideas because you?re always posting. [39] Whether with a funny quip or heartfelt message, let Mama know how you feel with these perfect Instagram captions that will stay put long after Mother?s Day has come and gone. [54] If you didn’t satisfies with these quotes and instagram caption then check this Best One line Quotes and Instagram bios. [38]

What this strategy and a lot of the others in this list have in common, though, is that Instagram’s carousel feature allows you to do it in new ways. [32]

What’s a marketer to do? As with all things in digital marketing, it’s best to not make assumptions – we should let data inform the strategy and tactics we use. [35] Social Media Today The must-read news, updates, and insights into all things social media marketing. [35]

“Instagram is just an amazing tool that everybody uses,” Evan Asano, the CEO and founder of Mediakix, an influencer marketing company, said when I called him to ask him about how those who make a living off Instagram use the app. “And celebrities, a lot of times, want to use it in a way that normal people do. [43] If you’ve invested in quality design and you like your app; use that as a starting point for Instagram content. [37] Recognizing this, B2B brands on Instagram should think about their audience and understand what type of content would leave them feeling inspired. [37] B2B marketers need to start viewing Instagram as a channel where they can connect with their audience and deliver content the same way they can on other channels. [37] The only way to get your content higher ranked is to produce great content,” said Christina d?Avignon, a product designer for Instagram feed. [40] “We did this via a number of changes, including an adjustment so that very old content does not get bumped up higher in feed,” Gabe Madway, a rep for Instagram, told The New York Times. [42] “We?re not thinking about this at this time,” said Julian Gutman, the product lead for Instagram feed, in a recent press briefing with journalists intended to explain how Instagram?s feed actually works. [40] The size of the “friends and family” group might be different for each user, but these are the people Instagram works to prioritize in your feed. [40] Here?s the still semi-secret sauce: Instagram decides what comments to make “sticky” based on–what else?–a mysteriously defined algorithm that the company tells me is determined by verified users, number of likes, people you follow, and your history (just like how your history influences what appears on your “popular” page). [43] Other social media platforms have had similar effects, but Instagram is massive (just Stories has nearly twice as many users as Snapchat does), and other pervasive platforms, such as Facebook, are not as dominated by daily, visual updates. [55] This is the Facebook-ification of Instagram, meaning it?s doing what any competitive social media platform does to amp up engagement: more complex features, defined by more complex algorithms. [43] Spend less time always tooting your own horn and more time giving your platform on Instagram as a way to let your customers speak for you. [37] We wouldn?t spend a weekend using the option to try and polish our Instagram feed to perfection, but it?s useful when you?re killing some time on the Explore tab. [44] Although an Instagram spokesperson says this won’t change your feed immediately, feedback over time will help your Explore tab evolve. [47] For a decent amount of time, my Instagram Explore feed was full of ripped, nearly naked dudes. [44]

Your Instagram handle illustrates your identity, and also lets people who come across your profile know what your content is about. [41] Some of them use Instagram for their businesses; some for sharing photos of their kids; and some for distributing memes about hungover mornings and overeating. [55] If you’re looking to change your name on Instagram, or if you’re starting an account, use these five steps in order to find something that is unique, available, and memorable. [41] I’ve personally gone through 55 B2B companies on Instagram to uncover some of the best examples of B2B brands using Instagram the right way. [37] Not only does Instagram provide a visually driven collage of your life, it also offers a subtle way of expressing interest through likes and comments, and connecting in the form of a private chat. [55] In cases like that, block the user and report them to Instagram. [55]

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