Snapchat Vs. Facebook

C O N T E N T S:

KEY TOPICS

  • As for which sites teens gravitate towards the most, roughly one-third visit Snapchat (35 percent) or YouTube (32 percent) most often, while 15 percent opt for Instagram and only 10 percent turn to Facebook.(More…)
  • This was more than any other social media service, including Instagram (72 percent), Snapchat (69 percent), Facebook (51 percent), and Twitter (32 percent).(More…)

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  • It’s followed by YouTube, which is the most commonly used app by 32 percent of teens followed by Instagram (15 percent) with Facebook at 10 percent and Twitter a distant 3 percent.(More…)

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Snapchat Vs. Facebook
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KEY TOPICS

As for which sites teens gravitate towards the most, roughly one-third visit Snapchat (35 percent) or YouTube (32 percent) most often, while 15 percent opt for Instagram and only 10 percent turn to Facebook. [1] Those same teens have swapped Facebook for Instagram (72 percent) and Snapchat (69 percent) in order to connect online. 45 percent of teens report being online nearly constantly. [2] Facebook was once the dominant platform for young Americans, but that honor now goes to Snapchat, which 35 percent of teens say they use most often. [3] White teens (41 percent) are more likely than Hispanic (29 percent) or black (23 percent) teens to choose Snapchat as the online platform they use most often, while black teens are more likely than whites to identify Facebook as their most used site (26 percent vs. 7 percent). [1] Now, in 2018, three online platforms — YouTube, Instagram and Snapchat — are used by sizable majorities of this age group over Facebook. [1] Today, roughly half (51%) of U.S. teens ages 13 to 17 say they use Facebook, notably lower than the shares who use YouTube, Instagram or Snapchat. [4] A survey shows that more U.S. teens are using YouTube, Instagram or Snapchat over Facebook. [1]

Snapchat was also the first to implement the stories feature which have since been copied by Facebook and Instagram, and it’s clear that Snapchat still has the upper edge when it comes to that specific feature. [2] After Facebook cloned Snapchat features like “Stories,” he said: “We would really appreciate it if they copied our data protection practices also.” [5]

We expect that the Facebook vs Snapchat vs Instagram battle will continue to slant in favor of the last two, with Snapchat perhaps even passing Instagram as more young people come onto the platform. [2] While Facebook remains one of the largest social media giants, it no longer holds the top spot for young people when comparing Facebook vs Snapchat vs Instagram. [2] More teens are splitting up with Facebook, choosing to spend their social media time on rivals including Snapchat and YouTube. [6] The survey showed only 10% of teens said they used Facebook most often, compared to 32% for YouTube and 35% for Snapchat. [6] Sandberg is concerned about the unintended consequences of regulation, while Schroepfer stressed that Facebook has competition, from apps such as YouTube, Twitter, Snapchat, WeChat, and iMessage. [7] Snapchat has an underlying philosophy that is at odds with traditional social media; it’s about building deeper relationships with people whom you are close to, while Facebook is all about having people compete with each other online for attention, Spiegel said. [7] “At Snapchat it’s all about building deeper relationships with the people that you’re close to,” he said, adding that Facebook is having “trouble changing the DNA of their company, which is all about people competing with each other for attention.” [5] What I find interesting about these numbers is that the two most popular interactive services — Snapchat and Instagram — are different from Facebook in three important ways. [3] The Snap CEO was on stage at the Code Conference in California, where he was asked how he feels about Facebook cloning Snapchat features including “Stories.” [5] Snap CEO Evan Spiegel was quick to discuss what makes Snapchat different from Facebook, while others–like Microsoft President Brad Smith and Stratechery analyst Ben Thompson–considered how regulation might impact Facebook–and Google. [7] Larry Magid is CEO of ConnectSafely.org, a nonprofit internet safety organization that receives financial support from Facebook, Snapchat and other tech companies. [3] Kerr has previously expressed outrage that Facebook copycats Snapchat. [5]

Snapchat is built around the idea that messages and photos that users send on the platform all disappear after a pre-set amount of time, providing some sense of security within the iOS and Android app. Facebook, on the other hand, is “just a bunch of features” — now including ephemeral stories — placed within an app without an underlying philosophy of user privacy, Spiegel argued. [8] What does this mean for Facebook? It’s certainly not the first study to show that The Social Network’s losing ground with teens – a report from investment firm Piper Jaffray released last October indicated much the same, with Snapchat and Instagram well ahead of other platforms in teen usage. [9] Now, YouTube, Instagram and Snapchat are used by sizable majorities of this age group, while only 51% of teens say they use Facebook. [10] Pew surveyed 743 U.S. teens that fell into the age bracket mentioned above and out of those surveyed, 35 percent said they used Snapchat most often, followed by YouTube (32 percent), Instagram (15 percent), Facebook (10 percent), Twitter (3 percent), Reddit (1 percent), and Tumblr (less than 1 Percent). [10]

Stories (currently available on Facebook, Instagram, Snapchat, WhatsApp, and Messenger) is a new type of social media and short-form photo and video content easily digestible and captured from one’s mobile phone. [11] YouTube’s focus on video likely makes it a more passive user experience, and Facebook too has been pushing more and more video into feeds. That would likely suggest that both Instagram and Snapchat provide more active, engaging options, which could provide more marketing opportunities, dependent on your approach. [9] Facebook, Snapchat and Instagram are the three biggest social media platforms in the world right now. [12] Back then, the top platforms were Facebook (71%), Instagram (52%), Snapchat (41%), and Twitter (33%). [13] For this, Snapchat is the go-to for 35%, followed by Youtube (32%), Instagram (15%), and Facebook (10%). [13] Snapchat had previously focused their growth almost entirely to a U.S.-based audience while Facebook leveraged its international WhatsApp ( 1.5 billion monthly active users; over 300 million daily active users) and Messenger (over 1.3 billion monthly active users; 70 million daily active users) audiences for global consumption and adoption of Stories. [11] Whether that’s a reflection of the broader populous catching onto Facebook (and teens wanting to escape prying eyes) or a response to rising privacy concerns, Snapchat has been able to maintain, and even boost, its appeal. [9] Snapchat hasn’t been without its own data leak scandals, however, and Facebook chief security officer Alex Stamos took to Twitter to point that out. [8] Snapchat is getting bigger every day and Facebook finally has a worthy competitor to go against. [12] “So no, I don’t think copying Snapchat would be a smart move” for Facebook, he finished. [8]

Referencing Facebook’s decision to copy Snapchat stories in the Facebook app, Instagram, Facebook Messenger, and WhatsApp, Spiegel said, “We would really appreciate it if they copied our data protection practices also.” [8] It’s no secret that Instagram and Facebook Stories were more or less a complete rip off of everything Snapchat was trying to do (but better, in my humble opinion ). [14]

It also gives Snap a one up on Facebook, a company that has mimicked Snapchat’s key features in an attempt to stay relevant. [10] While Facebook imitates its features, the CEO remained confident that Snapchat’s ” values are hard to copy.” [8]

In the latter half of 2016, Facebook launched Instagram Stories, a direct clone and competitor to Snapchat Stories. [11] Recode’s annual Code Conference is underway in Rancho Palos Verdes, California this week, and on Tuesday Snapchat CEO Evan Spiegel took the stage to discuss the ephemeral app’s controversial update, Facebook’s copying, and the recent Cambridge Analytica scandal. [8]

The dominance of Facebook and Twitter as preferred social media platforms may be in trouble, as teenagers flock to more visual sites like YouTube, Instagram and Snapchat. [15] A Pew survey of teens and the ways they use technology finds that kids have largely ditched Facebook for the visually stimulating alternatives of Snapchat, YouTube, and Instagram. [16] So once Snapchat popularity took off, Facebook started routinely copy Snapchat features for Instagram to make sure its users won’t switch to this newcomer. [17] It has been a recurring theme ever since Snapchat entered the social media scene a couple of years ago: whenever a Snapchat feature proved popular with its users, Facebook went ahead and copied it. [18] When Snapchat launched in 2011, it was a one-of-a-kind messaging app. Seven years later, Snapchat’s parent company Snap is facing competition from Facebook, which offers three different apps that mimic Snapchat’s flagship features. [19] Should you develop a standlone smartphone AR app? Or a Lens/Effect for Snapchat and Facebook? Learn the pros and cons of each platform, and the opportunities opening up for developing smartphone AR content for the emerging medium of social network AR. [20] The history of Snapchat app growth and development has been tightly intertwined with one of the Facebook assets that it purchased back in 2012 for $1 billion, namely Instagram. [17] We?ve created in-depth guides on how to use them for Facebook, Instagram, Twitter, LinkedIn, Snapchat, and Pinterest. [21] You?re likely already posting content on Twitter, Facebook, and Instagram every day–and maybe LinkedIn and SnapChat, too. [21] Instagram, like Facebook is designed for a wide range of people to enjoy, while Snapchat is more for a specific demographic. [22] Facebook launched Instagram Stories, its first Snapchat rival, in 2016, and managed to surpass Snapchat’s user count within months. [19] Learn technical details of developing Snapchat World Lenses and Facebook Camera Effecs, as well as how to develop and publish content on these platforms. [20] In 2015, 71 percent used Facebook while 41 percent used Snapchat. [15] What started with camera filters and stickers has been particularly blatant with Snapchat Stories, a feature that Facebook unabashedly copied for all its social media platforms – and to great success. [18] It may be a coincidence, but it is certainly fitting that on the same day that Snap’s shares hit a new low, Facebook announced that Facebook Stories, one of many features it copied from Snapchat, now has 150 million daily active users. [18] Both Instagram Stories and WhatsApp Status have long surpassed Snapchat in terms of daily active users and it Facebook Stories are probably next in line. [18] Its second time around with the Stories format was WhatsApp Status, which launched a month before the Snapchat IPO, and the most recent one — Facebook Stories — launched the same month as Snapchat’s IPO. Now, Facebook is outstripping Snapchat’s growth. [19] Facebook Stories hit 150 million daily active users in May, putting it within spitting distance of Snapchat’s last reported figure of 191 million. [19]

This was more than any other social media service, including Instagram (72 percent), Snapchat (69 percent), Facebook (51 percent), and Twitter (32 percent). [23] Use jumped in both Instagram and Snapchat by as much Facebook fell, and Twitter’s usage among teens stayed nearly the same. [23] From the sample, 35 percent of teens declared they used Snapchat more than any other platform, while only 10 percent declared in favour of Facebook. [24] Teens were also three times more likely to say they used either YouTube or Snapchat “most often” than they were with Facebook, providing further evidence that the social media giant’s reach is beginning to dwindle. [23]

Since Snapchat doesn’t collect nearly as much data on users as Facebook, there is a smaller chance of apps misusing it. [25] Right now, Facebook appears to have surmounted the Snapchat challenge — thanks to smart acquisitions, speedy product development, and the power of incumbency with billions of users. [26] Snapchat’s entire user base is only 41% the size of Facebook users aged 18-24, according to the latest Snapchat estimates from TechCrunch. [24] Stories, the tap-and-swipe vertical format for sharing pictures and videos, are poised to dominate the social web’s next era — and Facebook now has the lead, even though it was Snapchat that invented and popularized them. [26] How? And where to start? Not to worry, we?re here to help! In this three-part series, we?ll explain best practices for augmented reality advertising on Snapchat, Facebook & Mobile Web, as well as how to use the same assets across platforms. [27] Thanks to platforms like Snapchat and Facebook and advances in software and hardware from the likes of Apple and Google, augmented reality advertising is becoming mainstream among innovative brands with the technological capabilities to make truly captivating experiences at scale. [27] Facebook, similar to Snapchat, allows branded AR lenses within the Facebook, Instagram and Messenger ecosystems. [27] Tap the action button at the upper right corner of the screen to share this online so that your friends on Twitter, Facebook and other services can add you on Snapchat. [28] Many people may not be aware of this, but you don?t have to be on Snapchat or Facebook or even in-app to experience augmented reality ads. [27] The two major apps where brands can build and deploy AR creative are Facebook and Snapchat. [27] Check out parts 1, AR Advertising on Snapchat, & 2, How to Advertise in Augmented Reality on Facebook, for a deeper dive into in-app AR campaigns. [27]

The survey found 51 percent of U.S. teens ages 13 to 17 use Facebook, compared with 85 percent for YouTube, 72 percent for Instagram, and 69 percent who are on Snapchat. [29] For marketers and entrepreneurs, Snapchat isn?t as simple as Twitter, Facebook or Instagram. [30] Snapchat is particularly popular with the college-age audience; in the U.S., UK, France, and Canada it offers more reach to the 18-20-year-old age group than Facebook and Instagram. [31] Snapchat videos are viewed more times than Facebook videos (10 billion per day compared to Facebook’s 8 billion). [30] German automotive supplier Continental AG (CON.XE) is banning employees from using messenger services such as Facebook Inc’s (FB) WhatsApp and Snap Inc’s (SNAP) Snapchat on company devices, citing data protection concerns in Europe. [32] According to him, Facebook is about numbers, whereas Snapchat is more about the community and the values, which are hard to copy. [33] New data shows Facebook stories are slowly closing the gap between Snapchat in terms of daily active users, amounting to a staggering 150 million active users per day. [34] Spiegel may say all he likes about Facebook and Instagram, but last we checked Instagram Stories has left Snapchat Stories way behind. [33] At the ongoing Code Conference in the U.S., Spiegel decided to give a dose on ethics to Facebook, which has been copying Snapchat’s playbook and implementing it in its apps. [33]

POSSIBLY USEFUL

It’s followed by YouTube, which is the most commonly used app by 32 percent of teens followed by Instagram (15 percent) with Facebook at 10 percent and Twitter a distant 3 percent. [3] Seven in ten teens living in households earning less than $30,000 a year say they use Facebook, compared to only 36 percent of respondents with an annual family income of $75,000 or more. [1] In the Center’s 2014-2015 survey of teen social media use, 71% of teens reported being Facebook users. [4] Back then, 71 percent of teens reported being regular Facebook users. [1] Instagram, which is owned by Facebook, is growing among teens. [3] While Facebook will remain a major force in social media for years to come, Instagram is quickly catching up with the general population and is already far ahead with young people. [2] Instagram continues to enjoy immense popularity, and considering that it is owned by Facebook it may be the platforms saving grace in terms of appealing to young people. [2]

No other platform was used by a clear majority of teens at the time: Around half (52%) of teens said they used Instagram, while 41% reported using Snapchat. [4] When it comes to which one of these online platforms teens use the most, roughly one-third say they visit Snapchat (35%) or YouTube (32%) most often, while 15% say the same of Instagram. [4] Instagram is slightly more popular than Snapchat overall, Pew said, with 72 percent of respondents saying they use the photo-sharing app, compared with Snapchat’s 69 percent. [35] Girls are more likely than boys to report that Snapchat is the site they use most often (42 percent vs. 29 percent), while boys are more likely to pick YouTube as their go-to platform (39 percent vs. 25 percent). [1] Girls are more likely than boys to say Snapchat is the site they use most often (42% vs. 29%), while boys are more inclined than girls to identify YouTube as their go-to platform (39% vs. 25%). [4]

About one-third of the survey’s respondents said they visit Snapchat and YouTube most often, while 15 percent said Instagram is their most frequent destination. [35] The world’s largest social network has finally been eclipsed in popularity by YouTube, Snapchat and Facebook-owned Instagram. [35]

Snapchat posts, by default, disappear shortly after they?re viewed, and an increasing number of Instagram users are taking advantage of its optional-stories posts which disappear after 24 hours. [3]

Nearly seven in 10 (69 percent) of teens use Snapchat, up from 41 percent in 2015. [3] Snapchat is becoming the go-to social media site for teens. [3]

Sure, you add text to your Snapchat and Instagram posts but the text is essentially a photo caption or an adjunct to a video. [3] Instagram and Snapchat come out on top in our books just due to the future potential. [2] Facebook-owned Instagram is next at 72%, followed by Snapchat at 69%. [6]

Spiegel discussed the features Snapchat pioneered, including ephemeral messages, Stories, and Lens. [7] The statistics show that Snapchat is the second most popular service among young people, and it continues to grow its user base. [2] At Code, Snap co-founder and CEO Evan Spiegel argued that Snapchat has an underlying philosophy that is at odds with traditional social media. [7] From the beginning, Snapchat was built on data minimization, and disposing of personal data rather than storing and hoarding it. [7] It also doesn’t hoover up lots of data about its users’ interests, or what they do outside of Snapchat. [5] Spiegel continued: “It’s important to point out that there wasn’t any Russian manipulation of Snapchat. [5]

Only 10 percent of teens said Facebook is their most-used online platform. [35] Again, lower-income teens are far more likely than those from higher income households to say Facebook is the online platform they use most often (22% vs. 4%). [4] By comparison, 10% of teens say Facebook is their most-used online platform, and even fewer cite Twitter, Reddit or Tumblr as the site they visit most often. [4] Facebook usage lags behind rivals such as YouTube, where 85% of teens say they spend their time. [6] Mark Zuckerberg says recent changes have reduced the amount of time users spend on Facebook by 50 million hours each day, but those changes aren’t the only reasons, according to users. [6] It was a clear reference to the bruising privacy scandal Facebook has suffered over the past two months after Cambridge Analytica secured the data of 87 million users. [5] The privacy concerns with Facebook after the recent Cambridge Analytica scandal were certainly not helping the company out, and they are still struggling to regain the trust of their users. [2]

Being able to post statuses or share links without interesting photo content definitely appeals to a large section of users, so it’s clear that Facebook isn?t going anywhere anytime soon. [2] The network is still incredibly large, but considering that young people are becoming one of the largest markets and consumers of social media content it’s clear that falling out of their good graces could spell trouble for Facebook down the road. [2] Three years ago, Facebook was the dominant social media site among U.S. teens, visited by 71 percent of people in that magic, trendsetting demographic. [35] Teens know that college admission officers, potential employers and even would-be romantic partners often check people out on Facebook, so it tends to feel more like adding to a permanent record than an in-the-moment way of participating in a conversation that is much less likely to stick around to haunt them. [3]

The second is that users post to these apps almost exclusively from smartphones while Facebook can be fully accessed from either computer or a phone. [3] Thompson believes, Facebook was “able to expand their access in a horizontal way to more users and more time within those users themselves.” [7] Thompson said, aggregators such as Google and Facebook act as intermediaries between the consumer and publishers, and are creating much more value for themselves than for anyone who builds on their respective platforms, including publishers that use those platforms for distribution. [7] Thompson suggested that industry observers are wrong to talk about Google and Facebook in the context of the Microsoft antitrust case, because Windows is a platform, while Google and Facebook are aggregators. [7] He said that if regulators consider Google and Facebook from a platform perspective, they will fail to produce effective regulation. [7]

The survey also found that lower-income teens are more likely to prefer Facebook than those from higher-income households. [1] Notably, lower-income teens are more likely to gravitate toward Facebook than those from higher-income households – a trend consistent with previous Center surveys. [4]

Strangely enough, however, Facebook is the most popular social media network for kids from families with low income (under $30,000 a year). [2] Considering that just three years ago that number was 71 percent, it’s clear that Facebook is in a decline at least in terms of popularity with young people. [2] A slight majority (51 percent) still uses Facebook, but that’s down from 71 percent compared with Pew’s 2014-2015 survey. [3]

Snap co-founder and CEO Evan Spiegel tried to distance his company and its practices from those of Facebook. [7] Microsoft president Brad Smith compared the pressure on Facebook today to what Microsoft faced when it was charged under antitrust laws in the 90s, and said the company had to change. [7] There’s no doubt that Facebook is currently the dominant force when it comes to social media, and it remains the biggest social media network by a large margin. [2] In that sense, Thompson said, “the greatest regulatory failure of the last 10 years is Facebook being allowed to buy Instagram.” [7] Fixing his gaze on Facebook, he said: “We would really appreciate it if they copied our data protection practices also.” [5] Facebook COO Sheryl Sandberg was due on stage at Code Conference directly after Spiegel and he joked: “Maybe that’s what Sheryl is announcing after.” [5]

Pew noted that the biggest change since its last teen survey, besides Facebook’s fall from dominance, was just how ubiquitous smartphones have become among young people. [35] Evan Spiegel couldn’t resist a dig at Mark Zuckerberg on Tuesday over Facebook’s Cambridge Analytica crisis. [5]

Spiegel also addressed Snapchat’s recent– and controversial –redesign. [7]

In less than a year, Instagram Stories? boasted a comparable user base to Snapchat and effectively slowed Snapchat’s growth by over 80% contributing to its decline. [11] Previous reports have shown that users spend close to 35 minutes per day on Snapchat, compared to 32 minutes on Instagram (among younger users). [9] The average daily user spends over 40 minutes per day in the big blue app. For comparison, Snap says Snapchat users spend over 30 minutes per day. [36] Spiegel ultimately said that he thinks Snapchat will survive competitors copying the app, because while other platforms are forcing people to “compete with their friends for ‘Likes'”, Snapchat is focused on communicating with close friends. [8] Girls are more likely than boys to say Snapchat is the site they use most often (42% vs. 29%), while boys are more inclined than girls to identify Youtube as their go-to platform (39% vs. 25%). [13] In terms of lower-economic groups, the higher bandwidth requirements of YouTube and Snapchat are likely a factor here, but it is definitely worth considering in your targeting, while Snapchat has always been more popular among female users, another key note. [9]

Snapchat pioneered Stories in 2013 and it helped Snapchat grow incredibly fast during this period until 2016 when Facebook-owned Instagram rolled out its own version. [11] This was a significant finding as influencers and audiences alike rapidly migrated from Snapchat to Instagram. [11]

Snapchat is a unique social media platform that’s been designed to appeal to teenagers right from the start and it looks like this is paying off. [12]

With the implementation and focus of Stories and user-generated videos as a central sharing feature, Facebook was able to revitalize growth and engagement to a 14-year-old social media platform. [11] To successfully grow both its Stories use (and subsequently its total user base) and ad revenue, Facebook will need to find the right combination of Stories ad type (what types of ads perform well on Stories) and frequency (how often a user is served ads while viewing Stories). [11] To continue fueling its user growth (now upwards of two billion monthly active users) and attracting mobile-first younger demographics, Facebook in recent years has staked its growth strategy on a “video-first future” tied strongly to in-app camera use and activity la Stories. [11]

Even Snap, which has less than one-seventh the users of Facebook, grew its daily users just 15% year over year in the first quarter, compared to 13% for Facebook. [36] Facebook also owns Instagram, where 500 million daily users spend around another 30 minutes per day. [36] Facebook users, meanwhile, could reportedly spend up to 41 minutes per day in the app going on reported usage numbers, while YouTube’s data suggests people are spending over 30 minutes per day in app. [9] Facebook has 2.2 billion monthly users on its flagship app, and its still growing at a double-digit rate. [36] As part of its growth strategy, Facebook is enabling billions of users the functionality to be their own content creator simply from an in-app camera with built-in features and tools. [11] It has Facebook Watch, a video platform to rival YouTube, in which it’s investing up to $1 billion in content. [36] Is that a concern? Should Facebook be worried about this trend? The platform added around 70 million more active users in Q1 2018, so it’s still growing overall, but the operative figure missing, both from Facebook’s numbers and this report, is the actual amount of time spent, and the opportunities available to reach users on each platform. [9] Only around 10% of teens said Facebook was their most used platform – though those numbers do shift among certain economic and gender groups. [9] “Lower-income teens are far more likely than those from higher income households to say Facebook is the online platform they use most often (22% vs. 4%). [9] This is a significant shift from 2014-2015, when Facebook dominated social among teens. [13]

Spiegel said Facebook — whose name he repeatedly declined to utter — has failed to sufficiently overhaul its user privacy protections after the Cambridge Analytica scandal exploded earlier this spring. [8] Specifically, Spiegel is said to have “poured salt on the wound” during his 40-minute interview with Kara Swisher as he called out Facebook and its ongoing struggles with user privacy. [8]

GDPR forces Facebook to disclose to its users what data it collects and why and also puts limitations on that data, potentially impacting the effectiveness of its advertisements. [36] Facebook has also reached the limit on the number of ads it can show in News Feed before it has a negative impact on the user experience. [36] Advertisers from publishers put their (blind) faith in Facebook Ads once it became clear they were going to have to pay to get their content in front of Facebook’s newsfeed, but now they?re wondering if that was the right thing to do. [14] This Digiday piece claims Facebook’s biggest threat isn?t Cambridge Analytica, but rather advertisers questioning Facebook Ads ROI. [14]

From what we can tell, Facebook is not going to be the “world’s biggest social media platform” anymore. [12] Facebook CEO Mark Zuckerberg believes virtual reality is the next big computing platform after mobile, and it’s certainly well-positioned to take advantage of it. [36]

It’s certainly no YouTube killer, but Facebook is simply looking to expand into the active video consumption market. [36] It has always been difficult to share and promote podcasts on Facebook because Facebook favors video. [14]

Facebook capitalized on society’s voyeuristic tendencies and made Stories the go-to destination for everyday behind-the-scenes content. [11] Prior to implementing Stories, Facebook faced declining photo/content sharing and had largely become a place to review memes and sift through news links. [11]

He spends about as much time thinking about Facebook and Twitter’s businesses as he does using their products. [36] Until recently, Facebook had dominated the social media landscape among America’s youth – however, this is no longer the case. [10] Facebook launches a campaign to highlight the company’s programs to tackle the proliferation of misinformation online head-on. [37] Its bigger long-term bet is Oculus VR, a company Facebook paid about $3 billion for in 2014. [36] After the quick success of Instagram Stories, Facebook debuted the popular style of content to both WhatsApp and Messenger. [11] Many companies have voiced their opinions on the Facebook data scandal, including Apple and CEO Tim Cook, who said he ” wouldn’t be in this situation ” when asked what he would do if he was Mark Zuckerberg. [8] Adam Levy owns shares of Alphabet (C shares), Amazon, Apple, and Facebook. [36] The Motley Fool owns shares of and recommends Alphabet (A shares), Alphabet (C shares), Amazon, Apple, and Facebook. [36]

Like Alphabet, Facebook also has a few other bets it’s working on. [36] Like Alphabet, Facebook is growing quickly despite facing some challenges. [36]

The regulations from GDPR and the fallout from Cambridge Analytica have compelled Facebook to increase its hiring in security, which will negatively impact its operating margin in the short term. [36]

The data also once again points to the potential of Snapchat – while Snap has come under increased scrutiny in recent times, particularly following the app’s recent redesign, it clearly still holds appeal among younger audiences. [9] While, as noted, respondents here have said that they use Snapchat more, Pew didn?t ask for an average minutes estimate. [9] Now, Instagram Stories has 300 million daily active users (about twice as many as Snapchat Stories’ users). [11] Behind-the-scenes – prior to the launch of Instagram Stories, Snapchat focused on the privacy of stories and sharing with a selective audience of your friends. [11]

Snapchat is credited with the invention of the Stories? format, however, it was Facebook’s adaptation of Snapchat’s format that drove mass adoption of it through their owned properties. [11]

WhatsApp Status — the Snapchat Stories clone in WhatsApp — recently surpassed 450 million daily users, although there’s no data on how much time people spend sharing stories in the app. [36] Mediakix conducted two studies — one six months after the launch of Instagram Stories and another a year after launch to discern influencer and audience user habits with Instagram Stories vs. Snapchat Stories. [11] From the onset, audiences and influencers alike preferred Instagram Stories over Snapchat Stories for a variety of reasons. [11]

While Instagram and WhatsApp have enjoyed massive success with Stories, Facebook’s own app is just beginning to jump on the Facebook Stories bandwagon. [11] To get even more people to adopt Facebook Stories globally, Facebook’s going to add an archive feature (your content will save automatically so you can view it later or share it to the feed) and audio-only posts. [14] Last week, Facebook announced Facebook Stories reached 150 million monthly active users. [14] Facebook will now allow marketers to extend their Instagram Stories ads to Facebook Stories. [14]

Facebook’s decline in popularity is a direct result of an increase in competition from other social media platforms. [10]

Audience considerations: Facebook is popular across demographics and offers detailed targeting options, making it a great platform to get started with social media advertising. [21] To put this number in perspective, Twitter users send about 500 million tweets a day, on Facebook every minute 293,000 statuses are updated, and 136,000 photos are uploaded. [17] The specific Instagram ad types also mirror three of the Facebook ads types: photo, video, and carousel. [21] Since Facebook owns Instagram, it’s not surprising that Instagram ads support the same three broad categories of campaign objectives as Facebook ads: awareness, consideration, and conversion. [21]

Messenger ads are simply Facebook ads placed on the home screen of the Messenger app. You can use them to encourage people to connect with your business on Messenger, but they can also link to your site. [21]

That’s much more the style on the top three apps: YouTube takes first place with 85 percent reporting they use it, then Instagram at 72 percent, and Snapchat at 69. [16] Audience considerations: Snapchat is overwhelmingly popularly with younger users: 78 percent of 18-to-24-years olds use the app, compared to only 26 percent of 30-to-49-year-olds. [21] There were many other apps that allowed people to take pictures, and the most prominent was of course Instagram, but only with Snapchat mobile users got an app to actually communicate with no text but pictures. [17] Meanwhile during the same period Snapchat continued to grow on pretty much the same pace as it grew before Instagram launched its “Stories” copy, adding several million users a month. [17] Instagram has roughly 1 billion users while Snapchat has roughly 200 million users. [22] Now let’s shed the light on all Snapchat facets via its usage and user statistics, as well as revenue generated and stack it up against its biggest rival Instagram statistics. [17]

Data collected by Sumpto, which questioned over 1,600 social media users across U.S. colleges, highlights that 77% of college students use Snapchat at least once a day with evenings being a prime time for 81% of users as well as weekends (70%). [17] Snapchat filters are graphic overlays that users can apply to their Snaps–and Snapchatters use them on average three billion times per day. [21]

Snapchat is the preferred site of 35 percent of teenagers while 32 percent use YouTube most often. [15]

Now let’s look at penetration of both “Snapchat Stories” and “Instagram Stories” among 18-34 years old people. [17] Over the years Instagram got many copycat features from Snapchat, such as Stories, Direct Messages, Filters and more. [17] Since mid-2016, Instagram has copied other Snapchat features in addition to stories: location stickers, augmented-reality stickers and the ability to create new, personalized stickers. [38] Let’s look at another metric, for which we do have a much greater data pool DAU (stands for daily active users) of both Stories version on Snapchat and Instagram. [17] Within the 7 hundred respondents questioned by YouGov, 45% prefer “Snapchat Stories”, only 21% “Instagram Stories” and 34% of respondents had no preference and are OK with using either of the two. [17]

Today Snapchat is uniquely positioned as a social media app that fits millennials communication needs better than any other social media and, with introduction video content shot for this platform specifically, essentially becomes a cable TV substitute for millennials. [17] Snapchat is the latest social media giant that raised its power for the last 6 years but the bulk of its user base was from 2014 to 2017. [17] 35% of students believe Snapchat to offer the most amount of privacy across other social networks, an increasingly important criteria for millennial social media users. [17] Snapchat users have an option to save specific snaps on a private storage area with “Memories” feature. [17] Perhaps the key to its growth and adoption worldwide are new technologies Snapchat has been experimenting with, like Spectacles it began to sell last year in limited quantities, recent Snapchat server-side feature that allows to stitch video snaps shot from different vantage points on some event to produce continues video footage that was impossible to produce before. [17] I personally enjoy both and love Snapchat because of the privacy feature — something you post on there isn?t as easily eternalized (unless someone goes out there way to steal your snaps using 3rd-party-software) and gets automatically deleted. [22] Back in 2015 Snapchat began to monetize its platform by introducing “Discover”- the feature that allows publishers to advertise their third-party short-form content. [17] Similar to the other platforms, Snapchat offers you the option of downloading the data they collected on you. [39] The comScore’s data for 2016 and 2017 shows that as much as 47% of Americans use Snapchat this year, 18% jump from 2016. [17] The recent eMarketer data reveals that 83% of U.S. teens age 12-17 use Snapchat at least once a month, Americans age 18-24 are on the second place with 79% and age 25-34 penetration rate is 48%. [17]

Once you have a copy of your Snapchat data, it’s time permanently Ghost her by deleting your profile. [39] Quick tip: Time moves quickly on Snapchat, so aim to keep your video ad to three to five seconds or less. [21] Snapchat is an image and video messaging app, developed by Stanford University students Evan Spiegel, Bobby Murphy, and Reggie Brown in 2011. [17] The way Evan Spiegel later described Snapchat during interviews was that the underpinning concept for the app was to build it all around a smartphone camera. [17]

In Q1 2014 Snapchat total number of users was slightly over 40 million and the bulk of those users were in North America. [17] On the other hand, if the Snapchat team will be consumed by worries about its stock valuation and not its users, it’ll hurt it as well. [17] Pinterest has far more female than male users, and Snapchat has massive penetration in the younger audience segments. [21] Thanks in part to its controversial redesign, Snapchat user growth has largely flattened out. [19]

I would have to say that instagram is better because Snapchat is probably going to have its five minutes of fame, then be forgotten because. [22] As for any major social media, or any big online company for that matter, the growth factor is crucial for Snapchat in a long run. [17] On March 2, 2017 Snap Inc. company, originally Snapchat, went public, 6 years since its inception in 2011. [17] Certainly the most telling metric for Snapchat is the number of snaps that people send daily. [17] This chart shows daily active users of Instagram Stories, WhatsApp Status and Snapchat. [18] Let’s look at the most distinctive feature that first appeared on Snapchat and than being copied for Instagram “Stories”. [17] While Snapchat does have a cool feature, it only really has one feature, its like a one trick pony. [22] In less than nine months, they become more popular than Snapchat, from which it copied the feature. [38]

Snapchat is great when you just wanna collect streaks, post random photos and look at friends? or celebrities? stories. [22] According to Statista, Snapchat penetration among teens by gender is 51% for girls and 31% for boys. [17] Deactivation on Twitter and Snapchat refers to a 30 day waiting period where your data sits in limbo and is only the first step in deleting your account. [39] Let’s review some of key Snapchat statistics data points that will allow you to get a better grasp on what is Snapchat today and how it got to this point. [17] You can delete Snapchat from your desktop following the instructions in the above section “Downloading your data from Snapchat.” [39] The study adds that 37% of college students say they engage with Snapchat creatively, followed by 50% who are using the app as a means of communication. 2% admitted being involved in sexting through Snapchat. [17] You can create them for a specific geofenced area near your business using the Snapchat create your own filter tool. [21]

Quick tip: Given the ease of use, this is a great first option if you?ve never advertised on Snapchat before. [21] Specifically, the reward of dopamine encourages you to share your puppy-dog face videos on Snapchat. [39] Think of snapchat as a hip way to text your close friends and share a special moment. [22]

The good thing about Snapchat is there are no likes or comments, so it’s more laid-back. [22] You can reflect on all that time wasted by downloading your Snapchat Memories to your smartphone. [39] Get all the step-by-step instructions you need to set up your Snapchat ads in our Snapchat advertising guide. [21] In February 2015, it was reported that Snapchat was raising yet another round at a $19 billion valuation. [17]

Each of those is far greater than the 10 percent who say they use Facebook the most. [15] Evil. Words you now use to describe your old pal Facebook. [39] From a technical standpoint, ending your relationship with Instagram isn?t nearly as complex as Facebook. [39] For Facebook and Instagram, deleting your account is slightly more complex. [39]

Slightly sooner than other social media giants such as Facebook that went public in 2012, 7 years after its launch in 2005 and Twitter, that went public in 2013 also 7 years after its inception in 2006. [17] Facebook has stored tons of your information over the years and even though they say they don?t share it with their marketer friends after you?re gone, it’s still a good idea to download a copy before you delete your account. [39]

No doubt Facebook will be interested to learn this — though who am I kidding, it probably knows already. (There’s even a teen tutorial.) [16] The ad includes a cover photo or video plus product images with pricing and other details, and allows people to learn more about your product without leaving Facebook. [21] Facebook video ad options range from short mobile video ads up to 240-minute promoted videos designed to be watched on desktop. With so many options, it’s critical to have solid goals and understand who your target market is and where your video will reach them. [21] Facebook video ads can work well in conjunction with a TV ad campaign. [21] Quick tip: Slideshow ads load fast even on slow connection speeds, so they can be a particularly great alternative to video if your target market is likely to access Facebook from a slow connection. [21] Quick tip: Facebook photo ads work really well for showcasing new products or services. [21] In addition to a photo, Facebook photo ads include 125 characters of text plus a headline and link description. [21] Get all the step-by-step instructions you need to set up your Facebook ads in our Facebook advertising guide. [21] Facebook ads are designed to help you achieve one of three broad types of campaign objectives: awareness, consideration, or conversion. [21] Facebook lead ads are mobile-only that include pre-populated contact forms. [21]

Facebook team is notoriously famous for its ability to keep tabs close on any competitor that seriously threats its domination in social media. [17] The contraceptive app Natural Cycles adapted a TV ad to run on Facebook in Sweden. [21] Some time away from all the BS. The following steps shows you how to take a timeout from Facebook without breaking it off forever. [39] Remember, Facebook isn?t letting you go without time to change your mind. [39]

A slideshow is an ad that creates a video from several static images–your own or stock images that Facebook provides. [21] Provided by TechCrunch Facebook, at 51 percent, is a far cry from the 71 percent who used it back in 2015, when it was top of the heap by far. [16] You can create your photo ad in Facebook Business Manager, or simply promote a post with an image from your Facebook Page. [21]

Instagram Stories, WhatsApp Status, and Facebook Stories — all Facebook-owned services — continue to grow, as shown by this chart from Statista. [19]

Instagram Stories surpassed the mark of 200 million daily users, more than rival Snapchat’s 161 million users. [38] Snapchat Stories, a way to view a user’s collection for longer than a few seconds, are being viewed 10 billion times a day. [17]

Facebook-owned Instagram and Snapchat are used by 72 percent and 69 percent of teens respectively. [24] Really not a fan of Instagram or Snapchat, but that’s what the teens of today are into. [40] Services like Instagram, YouTube, and Snapchat saw dramatic growth in that time. [23]

Snapchat evolved from an app with a handful of obvious naughty uses to a social media platform where you can both broadcast your life and watch content from a wide range of sources. [28] By the numbers: Snapchat has a total of 191 million daily active users — whereas Facebook’s platforms have close to a billion users just for its stories. [26] Snapchat currently claims 187 million daily active users, which shows a rise of 18 percent vs last year, but its parent company Snap recently admitted that the app’s design is not intuitive to many. [28]

RANKED SELECTED SOURCES(41 source documents arranged by frequency of occurrence in the above report)

1. (35) How to Use the New Snapchat Like a Pro

2. (34) Snapchat Revenue and Usage Statistics (2017) – Business of Apps

3. (25) Social Media Advertising 101: How to Get the Most out of Your Budget

4. (19) Facebook Stories: How Its Video First Strategy Altered Social Media

5. (17) Better Buy: Facebook vs. Alphabet — The Motley Fool

6. (14) Facebook vs Snapchat vs Instagram: Which Is More Popular?

7. (14) Evan Spiegel on How Snapchat Differs From Facebook | PCMag.com

8. (12) Magid: Facebook slips, Snapchat grows among teens

9. (12) The Definitive Guide on How to Delete Your Facebook, Instagram, Twitter & Snapchat Accounts – Joiiin Blog

10. (11) Blog | Augmented Reality, 360 Video & Virtual Reality Ads

11. (11) New Report Shows Instagram, Snapchat Lead Facebook in Teen Usage | Social Media Today

12. (10) Snap CEO Evan Spiegel Takes Jab at Mark Zuckerberg’s Facebook | Inc.com

13. (10) Snapchat CEO on Facebook Copying Stories: They Should ‘Copy Our Data Protection Practices Also’ – Mac Rumors

14. (9) Indivigital | New report suggests Facebook is being trumped by Snapchat, Instagram and YouTube

15. (8) Teens Choose Instagram, Snapchat Over Facebook | PYMNTS.com

16. (8) Which is better, Snapchat or Instagram? – Quora

17. (8) Teens, Social Media & Technology 2018 | Pew Research Center

18. (7) Social Media Digest: Is the End of Snapchat Near?

19. (6) As Snapchat growth stalls out, Facebook Stories hits 150 million daily active users (SNAP, FB) – The Hour

20. (6) Teens Are Abandoning Facebook for YouTube, Pew Study Says | Digital Trends

21. (6) Facebook is losing its cool as teens pick YouTube, Snapchat | Digital – Ad Age

22. (6) National Delete Snapchat Day, June 1 | LDS Media Talk: Resources from LDS Church & Mormons worldwide

23. (5) Teens Are Using Snapchat More Frequently Than Facebook and YouTube – VideoInk

24. (5) • Chart: Attack of the Clones | Statista

25. (5) Login with Snapchat is Reportedly Coming to Third-Party Apps

26. (5) Facebook is beating Snapchat on its own invention — stories – Axios

27. (5) Facebook: Teens switch social media to YouTube, Instagram, Snapchat

28. (4) Facebook vs. Snapchat vs. Instagram – Teenagers Are Moving onto The Next Big Thing – Billionaire 365

29. (4) A Tectonic Shift: Teens Are Online Constantly, Youtube And Snapchat Top Facebook In Popularity

30. (4) Study: Teens like Snapchat, YouTube, Instagram more than Facebook, Twitter – Orlando Sentinel

31. (4) Teens dump Facebook for YouTube, Instagram and Snapchat

32. (4) Facebook losing out to YouTube, Instagram and Snapchat among US teens : AntiFacebook

33. (3) Snap Inc CEO Evan Spiegel says that Facebook should have copied Snapchat’s ‘data protection practises also’- Technology News, Firstpost

34. (3) It took Instagram Stories less than nine months to surpass rival Snapchat — Quartz

35. (2) Snapchat World Lens & Facebook Camera Effects vs. ARKit & ARCore | AWE USA 2018 – the worlds #1 AR+VR conference and expo AWE USA 2018 the worlds #1 AR+VR conference and expo

36. (2) Should you be marketing on Snapchat? (Spoiler alert, yes)

37. (1) Facebook Sinking Fast Among US Teens Who Pick YouTube, Instagram, Snapchat: Pew Survey | Technology News

38. (1) Snapping up success – Aitarget — Get the most out of Facebook & Instagram advertising with AI assistant

39. (1) SNAP Stock Price – Snap Inc. Stock Quote (U.S.: NYSE) – MarketWatch

40. (1) Facebook Created Facebook Stories and Now It Is Beating Snapchat

41. (1) Facebook, Snapchat and the Dawn of the Post-Truth Era | WIRED

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